For a small business owner, there’s nothing like stating the price of your services and hearing the words, “OK, let’s get started.” For so many of us, we sometimes get other words such as, “That’s not in my budget,” “Can you come lower?” or “Why are your prices so high?”

You want to attract clients that will say, “OK, let’s get started,” over and over again. They value your product or service, and they are willing to pay your asking price.

Back in October, I remember watching this video on Entrepreneur.com called “How to Attract the Clients You Want.” Every new business owner asks these same questions, “How can I get prospects to contract with me at my rate?” Or, “Why do people want me to lower my prices?” Maria Forleo, a small business expert, discusses this with Diana Ransom of Entrepreneur.com.

Here are a few of the points Maria talks about:

• Position yourself as the best in your market by having a clean and professional website.
• Translate your value by explaining how much time and money you will be saving your clients.
• Prove your business success through case studies and testimonials from past clients.

Watch the discussion in its entirety here. Let me know what you think. If you incorporate some of the suggestions, maybe you will often hear those four great words, “OK, let’s get started.”