In the sixth installment of this seven-part series, Mark Ragan and Jim Ylisela continue their conversation on Brand Journalism. This time, the topic turns to answering the question, “If you build it, will they come?
Now. How can they if they don’t know about it?
You have the sell it. Their suggestions: Use daily news feeds, social media and your employees. Employees are often over looked, but they can be the best people to loudly toot your horn.
Don’t forget the traditional means of selling your goods and services – direct mailings, advertising and publications.
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