A big question that’s often asked: Should we create a separate site? The advantage of having a separate site is to make ensuring its individuality. On this site, you will offer news feature stories, blogs and videos – not the usual company information that’s typically on the “mother” site.
Mark Ragan and Jim Yliisela from Ragan Communications have so far offered four previous videos on Brand Journalism. They advise to make the site easy to find (no one wants to hunt), offer different content from the “mother” site and make social media the pipeline.
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