Why the Tiger Should Have Roared

The first rule in public relations 101 is When In Doubt, Say Something!

When Tiger Woods’ Cadillac Escalade hit a fire hydrant and a tree in the wee hours on Black Friday, the 33-year old golf phenom decided  to take the vague route when asked, “What happened?” He didn’t even bother to answer the police.

A note to all of you who want fame and fortune: If the media comes after you and asks questions you don’t want to answer, answer them anyway…or at least tell them when and what time you will talk to them.

When you say nothing, the public and the media begins to speculate. You don’t want that to happen. You want to stay in control and when you don’t talk, the media has the upper hand.

Tiger posted information on his Web site. But that may have been too little too late. The media has already gotten into the public’s minds. The rumors started to fly through the air before Tiger could swat them with his nine iron.

“His wife caught him cheating and ran after him with a club,” “She knocked his window out trying to knock his head off,” “Tiger was raised by a black man who always told him never to hit a woman, so he fled instead.”

These are all speculations.   We won’t know the real answer to what happened that day. Unfortunately the rumors will continue to fly.

Until the Tiger decides to roar.

Just for Your Safty

That’s just what I saw in an ad in big, bold letters, sprawled across my computer. “Just for Your Safty…” I could not read beyond the word “safty.”   My first thought was, “Hmmm, that typo is huge! How did it get past the editors?”

Most bloggers, Facebook enthusiasts, marketers and people who love to write, don’t have editors. Editors check your words before you put it out there. They make sure that your audience will understand what you say and that your message  makes sense. They are the ones that, if you’re writing about our nation’s safty, what the audience reads is information about their safety.

No one is perfect. That’s a given. But when you’re putting your stuff out there for all the world to see, make sure that it’s tight and it’s right. Have someone look it over. Ask them to proofread it for errors – typos, sentence structure, dotted i’s and crossed t’s. After that person reads it, give it to someone else.

I once worked at a major newspaper. In our department we wrote classified ads. The nature of our job was to type as fast as we could what the person on the other line dictated. One of our biggest fears was to leave the “l” out of the word “public.”  Guess what? Our fears were often realized.

One way to proofread spelling is to read the words from right to left instead of left to right. Most people miss words because they know what they wrote, so they skim over the words without truly reading them. But when someone else reads it, they see, “all there money was lost,”  and “the dogs were baking all at once.”  Spellcheck can’t check this.

The best of the best make mistakes. The challenge is to make sure that you at least do all that you can to not make them. If you do, at least you can say that you covered all the bases. It’s for your own writing safety.

Kelly Chapman has a new CD…

Kelly Chapman’s sophomore CD “Great is Your Grace” is a Word-laced CD in which Kelly’s soaring voice deftly takes the listener through various styles of music from Jazz to Rock to Gospel. It features an impressive list of musicians including Everette Harp, pianist Herman Jackson (Stevie Wonder), guitarist Jen Leigh (Michael Jackson), Grammy winning violinist Charlie Bisharat and in high demand bassist Larry Kimpel.

Kelly takes you on a journey. “My faith journey is definitely relatable, but not typical and I think that the diversity in my music is a direct reflection of that journey.” Kelly enlisted the family production team of Kenai Sound Productions to help her create break out songs such as the rock tinged “Taste and See,” the rousing New Orleans flavored “Excuse Me While I Get My Praise On,” and the infectious world beat of “Celebrate Jesus.” Chapman recently energized and touched listeners with a variety of television appearances including Harvest Show (LeSea Broadcasting), Celebration of Praise with Ron Rosson and friends (Christian Television Network) and Focus Four (Cornerstone Television Network.)

An avid philanthropist, Kelly created the Wilma A. Chapman Scholarship Fund at the Cleveland Foundation in honor of her mother. With the launch of “Great is Your Grace,Kelly will donate a portion of the proceeds from the sale of “Excuse Me While I get My Praise On,” to the New Orleans Mission indefinitely.  

As a member of New Song Church where Ron Bradley is the pastor, Kelly enjoys singing, speaking at various youth programs, church conferences, business conferences and concerts.  “Gods grace, mercy and faithfulness are key messages that I want to share to draw others to Christ.” Kelly is walking in God’s word with her unique vocal style and spirit. A gift from God who is ready for the masses!

Kelly Chapman – New “Great is Your Grace” CD

Get Kelly’s New CD!
On iTunes, Zune & Everywhere Music is Sold

Please help spread the “Word!” Call or email:
*Your Local Radio Stations (request “Taste and See” or “Excuse Me While I Get My Praise On”)
*Your Local Book and Music Stores
*Your Friends and Family (simply forward this email)
…and tell everyone about the new project!

If you liked Kelly’s CD Real, the you will love Great is Your Grace!
Purchase Great is Your Grace at
www.kellychapman.net
Amazon.com
CDbaby.com
FYE.com

Check out Kelly’s Pre-Release Concert Videos on MySpace and Facebook!
myspace.com/kellychapmanmusic
facebook.com/kellychapmanmusic

A portion of the pom/roceeds from the sale of “Excuse Me While I Get My Prise On” are donated to The New Orleans Mission. Please support the ongoing efforts to help the victims or Hurricane Katrina – buy now!

Click here to hear Kelly’s interview on BlogTalk radio.
http://www.blogtalkradio.com/ChristinaIbbotson/2009/11/07/Kelly-Chapman-Hear-Her-New-CD-Here-First

It’s All About the Information

Cuyahoga County is building a new Juvenile Justice Center. As you might imagine, the idea did not sit very well with a lot of people…especially the residents where this mammoth center is located.  Why? Well, let’s just say that a justice center for youth may remind people that they failed the children. It also reminds them that there’s a lot more work to do.

Visibilty Marketing Inc. is designed Tower of Change – a newsletter about the project which keeps the 3500 residents imformed. Most importantly Tower of Change answers the question WIIFM?

Since the building is in a predominantly African American neighborhood, the residents want to make sure that African Americans were represented on the project. In each Tower of Change issue readers will see: ~~People living in the Fairfax neighborhood and working on the project
~~Career opportunities and profiles
~~Mentoring relationships
~~Construction tidbits
~~Promises made and promises kept 

Here’s a sample of the first newsletter. Let us know what you think…

tower_nl_march_09_cl

Why Men Kill The Ones They Love…Personal and Professional Reflections

In his latest blog, Jewel Woods writes:

My mother is a wiry-thin black woman who – soaking weight, with rollers in her hair and wearing a pair of roller skates – only weighs about 110 pounds. My father, on the other hand, was around 6 feet 2, 220 pounds, a former Golden Gloves champion, and a ex-Marine. Therefore, as a child, I simply could not picture what it was like for a man, particularly this man who appeared to be a giant to me, to hit a woman, let alone my mother. But he did.

What makes a 34-year-old man, walk into his estranged wife’s job, douse her with gasoline, and then set her on fire? What makes a 28-year- old man go on a shooting spree, killing 10 people including his mother?

Read More… http://www.huffingtonpost.com/jewel-woods/why-men-kill-the-ones-the_b_174545.html

Are you a reporter?

I recently attended a PRSA Cleveland luncheon seminar with Peter Shankman. He’s the founder of HARO “Help a Reporter Out.” http://www.helpareporter.com/. If you are a reporter you can sign up for his free email list where pitches are sent. As a public relations professional, I can read the pitches and provide the reporters with sources for their articles. Nice concept. He has over 50,000 subscribers.

One of the tips he gave to “be more visible” is to use Facebook’s birthday tool and send a “Happy Birthday” to your friends. He has over 5000 friends so it works for him. It can work for you too. Try it.

Finding the Light

In the last seven days I received several calls about the “light.”  “Where is it?” “How do I find it?” “How much does it cost”? “Can you get it for me?”

Some folks walk (maybe even run) toward the light. Others sprint away from it. It can blind those with eyes wide open and strip the clothed bare. The light lets everyone see that which was invisible. Some find the light a necessity. Others can live without it. Some crave it. Others want no part of it.

I love the cravers, the runners, the exhibitionists. I thrive on the insatiable appetites, those that are drawn to the light like ants to a piece of candy. I can’t help the sprinters and loathers. I want the ones who can’t get enough of the light.

The spotlight.

I help make people more visible. Those who want to be seen, heard, remembered and seen again. These are the people I help pull out of obscurity. For some, the rope is short and the climb is easy. Then there are those who need a few hard and heavy tugs.

Whatever the charge. Whatever it takes.  If you are looking for the light.  I can help get you there.

We all need and deserve that proverbial 15 minutes.