Engaged couples are in a relationship. You want your engaged visitors to be in a relationship with you. Which networks are the most engaged?
According to a report from Shareaholic, YouTube, LinkedIn and Google+ drive the most engaged social referrals to websites. The analysis examined visit duration, pages per visit and bounce rate for visitors to its network of over 200,000 websites from eight social media platforms: Facebook, Google+, Pinterest, Reddit, Twitter, StumbleUpon, LinkedIn and YouTube.
YouTube was the top performer across all three metrics. Its referrals to websites have the lowest average bounce rate (43.19%), the longest visitor duration (227.82 seconds) and the highest pages per visit (2.99).
Although LinkedIn and Google+ drive the fewest referrals to Shareaholic’s network, they bring in some of the most engaged visitors. Google+ users spend on average more than three minutes driving content on websites shared by connections in their circles and visit 2.45 pages at each visit and bounce only 50.63% of the time.
LinkedIn users spend 2:23 minutes on average of each link they click, viewing 2.23 pages at each visit and the bounce rate is 51.28%.
Visitors referred from Twitter and Facebook to websites are about equally engaged. Bounce rates are both at 56.35%, though Twitter users visit more pages on average (2.15 vs. 2.03). Facebook users spend more time on a site post-click (127.44 seconds vs. 123.10 seconds).
Pinterest users view fewer pages per visit than Facebook and Twitter visitors (1.71) and spend considerably less time on site (64.67 seconds) than visitors from all other networks expect for StumbleUpon.
So what does this mean for you? When you want to drive visitors to the information on your website, you must think about where the visitors are and where they want to be.
You want to engage your visitors, and when they are, they are most likely to go where you ask them to go…your website.