When you make the decision to use social media, you are making a decision to share what you know. You’re being “social.” You want people to read what you have to say. If they don’t, the outcome is like standing at the podium before an empty auditorium.

There are a few clever little tools out there to get your web visitors to share your content and to generate leads. My website is built on the WordPress platform. I’ll share a few WP tools, but there are other non-Wordpress tools you can research that work the same way.

Pay with a Tweet – This allows your visitors to download files after publishing a tweet on his/her twitter account. For example, you have a free eBook you’d like to give away. Once the visitor clicks the download button, a Tweet screen will appear for them to Tweet your message. Once the Tweet is sent, they are returned to your website where they can then download your eBook.

Content Lockers – There are several branded content lockers available to lock down content. You place a small code in between content and when a visitor comes to your website – they must either “follow” you on Twitter or “like” you on Facebook. A few free content lockers are:

  • Easy WordPress Content Locker – Easy WordPress Content Locker allows easy implementation of content lock gateway widget code to monetize your content. It works with code from CPALead, Leadbolt, BlamAds, Adscendmedia, Adgatemedia, MGCash, Dollarade and many other CPA Networks.
  • Facebook Like – Content Locker – With this powerful Content Locker you can lock your entire blog for a user, until he hits the Facebook “like” button.
  • Twitter Content Locker – The plugin allows the user to lock part of a post or page. The user must share it on Twitter to view the content.

If you aren’t a WordPress user, you can use Google to search for these keywords to find codes that will be suitable for your website. You may find that there is an increase in “likes” and “followers” by using one of these tools.