For example, there’s Sara Blakely. Who is she? Blakely is the founder of SPANXS, a company that specializes is women’s and men’s body shaping undergarments. The bodysuit shapewear is designed to give the wearer a slim and shapely appearance. (1 – source – http://en.wikipedia.org/wiki/Spanx). Blakely came up with her business idea while getting dressed for an event. She realized she didn’t have a particular undergarment that would wear nicely under white pants. You can read about her interesting “story” here – http://www.spanx.com/corp/index.jsp?page=sarasStory and by watching an interview with EntrepreneurOnline.com.

http://youtu.be/zs2-8uHBHOM

People love to read “success” stories. They become inspired to possibly begin their dream or vision. Not only will you encourage others, your story can help to market yourself and to sell your products and services.

Consider sharing your story on your website, in marketing materials, and possibly in a do-it-yourself video. Share the how, who, what and where of your company’s “birth.” Include images of your journey… even if it’s your kitchen, basement or garage.

Many businesses began first in the mind and then in the home. You have a story – share yours. You’re not just selling a product or service, you are selling your story. That story may be the beginning of someone else’s story.

When sharing, add an area on the home page of your website so it is seen immediately. And don’t forget to share it on social media!

You didn’t put in all that hard work to keep it to yourself. When you share, you not only help yourself by becoming “more visible,” but you help others as well.

What’s your story? Share it with me.