Sometimes when I am out, visiting sites online or reading the paper, I just don’t have pen and paper in hand to quickly jot down useful information about a particular ad or company. However, if there were a small QR code in the ad, I could use the QR code app on my phone to quickly save the information.

QR is the abbreviation for Quick Response and is the trademark for a type of matrix barcode (or two-dimensional bar code). It was first designed in Japan for the automotive industry.

Today, QR codes are used for a number of things. From scanning business card information directly into a contact manager in your phone, to offering coupons for products and services.

Just take a look at this video. It’s a quick way to understand what a QR code can do.

http://youtu.be/k1O5-k8E9bc

There are a many different, free QR code generators out there. Just go to Google’s search, and type in “QR Code generator.” It will return many links to various types of tools to generate your QR codes. You can target your home page, a particular blog, your name, address, telephone – or you can create a campaign from products you are selling.

Try creating something simple and sharing it with others. You may find that you receive more visibility and traffic because it’s a faster way for people – like me – to use my phone to reach you.

After you do, let me know what you think.