When reaching your audience, one size never fits all.
Here’s a good example. One client needs to communicate to about 1.27 million people. In doing so, they decide to send a letter. Let’s think about this…how many different demographics can come from 1.27 million different people?
Well…let’s see. There are differences in:
- Income
- Education
- Age
- Ethnicity
- Culture
- Gender
- Sexual Orientation
- Learning Styles
- How One Chooses to Receive Information
- Tech Savvy
- Differing Abilities
- Region
I’ve only included 12. However, these 12 can be broken down further. For instance, a person with a college degree may only read business journals whereas another person with a college degree enjoys entertainment magazines. So, how will one letter reach all 1.27 million. It won’t.
Even though you may think your budget won’t allow multiple streams of communication, you have to at least consider reaching your audience many different ways.
Some may like to read. Others to listen to the radio. Then there are those who will only pay attention to text messages.
Don’t lose out on reaching your audience by not paying attention to who they are and how they receive information. Think about the clothes we buy…one size never fits all.