Tips from VMI’s Pocket Book “Be More Visible – Create More Interest in Your, Your Product or Service”
1. Get out. Attend an event. It doesn’t matter what it is, as long as you meet someone new, learn something, enjoy yourself and you’re visible.
2. Take a class. There is always room to become well versed in your profession or personal life. It is an opportunity to talk to people about what you do and what you represent. Remember…always have your cards. Don’t give them out unless you’re asked.
3. Walk. Get out and into the environment. Join a walking club. There’s always an opportunity to meet others with like interests. Many companies and organizations provide the opportunity for their employees to exercise during breaks. Do you have apparel with your logo or company name? Wear it and wear it often.
4. Run. Move a bit faster. Not only are you more visible (if you’re the only runner, you will stand out), but you’re keeping fit and healthy as well.
5. Go to the gym/fitness center. Even if you’re at your desired weight, make your heart pump a little harder. If you need to lose a few pounds, you are in the right place.
6. Join an organization. Are you interested in horses? Join an equestrian riding club. There are golf, running or ski clubs. It’s an opportunity to meet people with like interests. Professional organizations help you keep abreast of what’s new in your industry. There are many organizations from which to choose. Some include:
- BNI. Business Network International is an organization where people make connections and commit to giving others business referrals.
- Toastmasters International. This is a public speaking organization where members practice giving speeches. Many communities have several chapters. Rid yourself of your fear of speaking and hone your skills. With practice, the butterflies fade and confidence prevails.
- Greek fraternities and sororities. Many people join Greek organizations in college. If you missed your collegiate opportunity, check for local graduate chapters. The fellowship, camaraderie and networking can be beneficial.
- Chambers of Commerce. Most cities have them. They often have opportunities to meet and network.
- Rotary clubs. Rotary International is an organization that brings together business and professional leaders to provide humanitarian service, encourage high ethical standards in business.
- The National Organization of (Your Profession). This is different for every industry. Most national organizations have local chapters. Seek out yours.
7. Rent a trade booth. Research conferences/exhibitions in your field. Sometimes it’s a matter of getting in front of people that will eventually need your product or service.
8. Go to your child’s school. Let the students, teachers and administrators know you care about your child(ren)’s education.
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~Use a tip two days a week…or more. You may find you like some methods better than others.