Talent management is the current way for companies and organizations to strategically position themselves before their competitors. That is, knowing how to attract human talent to the company.

Today, it is clear that there is a strong competition for having the best teams and leaders in organizations as, over the years, those responsible for companies have detected their main value and assets: people.

In an increasingly competitive talent market, business managers as well as human resources managers ask themselves: how to attract talent? and how to retain it?

In the struggle to attract, develop and retain human talent in organizations, strategy planning is increasingly important. Retaining talent is even more difficult than attracting it, it is not enough with high salaries, job stability and being a great company, it isn’t a simple task.

Talent has evolved and also its demands, the worker seeks to be happy and feel in tune with the values ​​of the company, among many other things. We are facing the most demanding moment when it comes to people management so far. New generations, trained and connected to real-time information have transformed human talent in companies.

While some seem obvious, not all companies carry out the strategies and recommendations that we present below and that will serve to enhance the attraction, development and retention of human talent.

First and foremost, it is necessary for companies to be very clear about the exact professional profile they need for each position and moment, using specialized consultants or talent hunters if necessary.

Secondly, companies need to empower and develop leaders. Talent is something alive and changing, it must be taken care of and strengthened by the company, otherwise there is a danger of spoiling the potential talent and leadership abilities of magnificent professionals. For this, companies must be constantly raise challenges, create a stimulating environment and put the means for constant professional development, without stagnation or limitations when it comes to promoting and climbing hierarchically. As people, employees must develop their skills and evolve professionally as much as their talent and potential allows them to. This is a maxim that companies and organizations must understand and strengthen. The organization must take into account that all people aspire to have the best working conditions. Those that allow them to develop their talents and combine it with their personal life, so that if any of the organization’s competitors offers them better conditions, they don’t suddenly switch jobs. To avoid these situations, the company must work on plans that strengthen the relationship between workers and the company.

(To be continued…)