There’s so much more to the Internet than even five or six years ago. Many new businesses, websites, bloggers, news feeds…not to mention the popularity of social networking like Facebook, Twitter, LinkedIn and Pinterest.
There is a lot to absorb. Many people are not reading everything they receive in their email. They aren’t visiting all the great websites and blogs. It’s too overwhelming.
Think of your newsletter as mini websites. Businesses created hard copy versions and mailed them. Then came the electronic versions via email (e-newsletters). People are now blogging the information – writing and sharing via social media tools.
If you are a blogger try these five easy steps for getting two for one…:
- Why do the work twice? Create an e-newsletter out of the blogs you’ve written the previous month.
- If you have upcoming events, add in a calendar.
- Include an RSS feed to your blogs.
- Include links to your social media pages and links to past newsletters.
- Include photos from the previous month, and a list of upcoming topics on this month’s blog.
Get double for your trouble. The information shared is always valuable. Just because the blog was written, doesn’t mean it was read. Create an e-newsletter and get it back out there in a different way.