Technology Solutions and Services – The Smart Approach to Customer Engagement

Fotolia_51590279_XS(1)Converging social will, environmental stewardship, and financial responsibility – or the Triple Bottom Line – requires that smart water metering technology providers adapt and deliver 21st Century sustainable solutions.

We have seen successful smart water metering deployments where a vendor deploys a fixed network and ensures that hundreds of thousands of smart water meters communicate according to engineering specifications. The utility then quantifies field labor cost reductions, and identifies various opportunities to realize operational efficiencies. In the case of a progressive utility, additional success metrics relative to leak detection and a reduction in non-revenue water loss is also applied. Thus, tangible short-term and long-term benefits were realized.

While such success factors remain true, the water management landscape is increasingly becoming scrutinized within a broader landscape. This landscape includes municipal government entities leading regional conservation initiatives, and commercial and industrial customers routinely applying environmentally responsible solutions that reduce costs.  Residential customers, now more than ever, are able to link modifications in water consumption behavior to reducing their carbon footprint.  Solution delivery must now integrate environmental, economic, and social benefits.  The end customer and external stakeholders will only become more empowered.

Continue reading Technology Solutions and Services – The Smart Approach to Customer Engagement

Tips for Creating an Effective Blog Editorial Calendar

blog calendarI often hear moans and groans when I ask clients about blogging or creating an enewsletter (I’m sure someone has heard mine too). I’m here to tell you that it doesn’t have to be stressful.

As the former Editor-In-Chief of Kaleidoscope Magazine, I know the value of an editorial calendar.

Establishing a calendar for a company or personal blog will improve your content and relieve the stress associated with meeting deadlines. Scheduling the topics in advance will help with efficiency and guarantee that you reach your audience and marketing goals. Continue reading Tips for Creating an Effective Blog Editorial Calendar

Is Your Website Accessible to Everyone in Your Audience?

responsive-layoutDon’t forget to include everyone when building your website.

When building and maintaining your website it’s important to note that not everyone who visits your website can see it or use it unless you take steps to ensure that it’s accessible to everyone.

Vision Problems
Blind or partial sight viewers use a screen reader to browse the Internet. Such programs read the text out load. Certain products will have have a market where written descriptions for product images will get the idea across even if the product can’t be seen.
Continue reading Is Your Website Accessible to Everyone in Your Audience?

5 Tips to Help the Chances of Your Content Going Viral

viral contentYou write great content and you want the world to know.

It’s easy to assume that your online content goes viral just because it’s visible. Post it, and they will come. WRONG! “Going viral” does not happen on its own. Here are five tips to help make it possible.

  1. Create good content. You want your content to be shared. You want people feel so strongly about it, that they will want everyone they know to see it. Ask yourself if people will react to your content on an emotional level. It doesn’t matter if they react positively or negatively, but it must spark a reaction that will in turn ensure that it will be shared.
  2. Shortness is crucial. The point you are making should be quickly conveyed without needing extra explanation. It doesn’t matter if you’re posting a video or writing a blog post.
  3. Look for your inspiration to what’s happening in the world – specifically your audience’s world. Content that reflects their interests will entertain discussion – and possibly ensure that what you share  is shared.
  4. Keep it relevant. If an event happened months ago, it’s likely that the online audience has moved on.
  5. Make it easy to find. Focus on the keywords, hashtags and phrases that drive search engine optimization. Post on platforms that get the most hits: Twitter, Facebook, Digg, Tumblr, Pinterest, Reddit, and others. New social sharing sites are constantly being added, so keep up on the ones where your audience will be found.

Even if all of these steps are taken, it doesn’t mean your content is destined to go viral. You’re dealing with people – and people are unpredictable. Your main focus should be to share good content, whether it goes viral or not.

Try it and let me know what you think…

 

5 Rules for Using the Apostrophe

apostrophe useIf you’re like me (somewhat of a stickler for the written word), then you cringe when you see incorrect grammar.

Sometimes I’m not sure if some of the rules are changing (people are writing differently) or the writer just doesn’t know the rules.

Rules for the apostrophe are definite, but often used incorrectly. Here are five for you to remember to implement when writing your organization’s communications:

Add and “s” if a singular or plural word doesn’t end in “s.”

How Whole Foods Built Awareness on Pinterest

whole foods on pinterestPinterest is growing rapidly, with more monthly usage than Twitter, LinkedIn and Google+ combined. Time spent on the site averages 77 minutes, compared to Facebook’s 10 minutes.

Whole Foods (WF) didn’t just pin randomly to create their robust community of followers. They had a system:

  1. Growing the community. WF devised a video series for its boards on such topics as urban farming which did not focus on their brand: the aim was to tie the brand to specific food cultures. The urban farming board was entitled: “How does your garden grow?”
  2. Keeping their board topics broad to pull in more people: vegetarians, gardeners, “shop locally” proponents, etc. They built on their broad base by creating boards that were Whole Foods Market-related, like products or recipes using the brand’s products.
  3. Fewer boards with more content vs. numerous boards with fewer pins: They used keywords to find the most popular topics.
  4. Using images to drive traffic to the website: Photos of dishes were repinned often and the recipe ingredients linked to the WF website.
  5. Story telling: WF raises funds for the Whole Planet Foundation, which helps farmers in developing countries through microcredit transactions. Defining this organization was helped by using maps, showing people who benefited from the program and pictures of their food products.
  6. Infographics: Were popular repins, so they expanded their content by adding text to their photos.
  7. Collaboration: Pinterest is for people to share based on what they love. As accounts followed each other, they added to each one’s boards. WF partnered with them to produce events.

Think about how your company or organization can take advantage of this growing social media tool. Remember the old saying: A picture is worth a thousand words.

 

1961 Boston Globe TV Commercial Portrays the Life of Stay-at-home Moms

The 1960’s-era stay-at-home Mom was much different from today’s Moms. In 1961, the Boston Globe hired the ad agency BBD&O, who hired Bert Stern, to shoot a one-minute ad for the paper. Its target: the stay-at-home Mom.

Click to view the ad:

boston globe ad 1961 Continue reading 1961 Boston Globe TV Commercial Portrays the Life of Stay-at-home Moms

Survey: Many Consumers Don’t Believe the Content in “Green Ads”

Green energy concept - save green planetIt’s been almost a year after the Federal Trade Commission revised its guidelines for environmental advertising. Yet consumers doubt or don’t understand what being “green” means for businesses. Two market research firms recently did studies to reinforce this perception.

GfK’s annual Green Gauge survey found that 22 percent of consumers didn’t know if a company’s environmental claims were true. More than 40 percent thought “green” claims weren’t accurate. Continue reading Survey: Many Consumers Don’t Believe the Content in “Green Ads”

Customer Response to Email Marketing Campaigns is Still Strong

email marketingThe credit reporting company Experian recently used Litmus, an online email marketing analytics provider, to analyze the campaigns of five million openers from 29 campaigns from seven brands and found some surprises.

While customer response to email marketing campaigns is still strong, mobile users only average 10 cents per transacation. Consumers who used both mobile and another device spent $1.28 per transaction. Mobile users tended to make low-cost purchases. But 31% of campaigns that were opened first on mobile returned and used a combination of mobile and a desktop, laptop, or tablet and made a purchase later. If the campaign sparked interest, consumers returned to it. Continue reading Customer Response to Email Marketing Campaigns is Still Strong

What Content Marketers and Bloggers Can Learn from Journalists

content marketing tips from journalistsContent marketers can take cues from the practices of professional journalists when writing their content.

To increase your readership and maintain your current audience’s interest, I’ve included a few tips you can adopt from the world of journalism.

  1. Continue reading What Content Marketers and Bloggers Can Learn from Journalists