QR Codes: Sometimes Faster IS Better!

Sometimes when I am out, visiting sites online or reading the paper, I just don’t have pen and paper in hand to quickly jot down useful information about a particular ad or company. However, if there were a small QR code in the ad, I could use the QR code app on my phone to quickly save the information.

QR is the abbreviation for Quick Response and is the trademark for a type of matrix barcode (or two-dimensional bar code). It was first designed in Japan for the automotive industry.

Today, QR codes are used for a number of things. From scanning business card information directly into a contact manager in your phone, to offering coupons for products and services.

Just take a look at this video. It’s a quick way to understand what a QR code can do.

http://youtu.be/k1O5-k8E9bc

There are a many different, free QR code generators out there. Just go to Google’s search, and type in “QR Code generator.” It will return many links to various types of tools to generate your QR codes. You can target your home page, a particular blog, your name, address, telephone – or you can create a campaign from products you are selling.

Try creating something simple and sharing it with others. You may find that you receive more visibility and traffic because it’s a faster way for people – like me – to use my phone to reach you.

After you do, let me know what you think.

Did You Know Mister Rogers Also Taught Business?

I was reading a blog by Peg Fitzpatrick, “12 incredibly inspiring quotes from Mister Rogers.” All of a sudden, I could hear him singing:

It’s a beautiful day in this neighborhood,
A beautiful day for a neighbor,
Would you be mine?
Could you be mine?

It’s a neighborly day in this beautywood,
A neighborly day for a beauty,
Would you be mine?
Could you be mine?

I have always wanted to have a neighbor just like you,
I’ve always wanted to live in a neighborhood with you.

So let’s make the most of this beautiful day,
Since we’re together, we might as well say,
Would you be mine?
Could you be mine?
Won’t you be my neighbor?

Won’t you please,
Won’t you please,
Please won’t you be my neighbor?

If you go back and look at some of his shows, not only was he teaching the children how to be good neighbors and stewards, he was also teaching them how they should conduct themselves as business professionals.

Fitzpatrick reminded me of several quotes from Mister Rogers that resonate as a business owner:

Often when you think you’re at the end of something, you’re at the beginning of something else.

Has there ever been a time when your focus has been on one thing and then you think of something else – but because you started on the first thing, you don’t want to move on to the next thing? Well… you may need to stop what you’re doing and start the next thing – that next thing might be the key to whatever you are trying to achieve.

There are three ways to ultimate success: The first way is to be kind. The second way is to be kind. The third way is to be kind.

No matter how hard or difficult it is to transact business – always be kind. Never let the other side see your frustration or anger. It’s difficult to hold it – but it will be worth it in the long run.

Try your best to make goodness attractive. That’s one of the toughest assignments you’ll ever be given.

Goodness, always show the goodness in yourself to others. First impressions are lasting ones. The goodness you show now will definitely be worth it in the end.

To read more of Fitzpatrick’s blog, go here – http://www.prdaily.com/Main/Articles/11979.aspx.

As she asked at the end of her blog – what lessons did you learn from Mister Rogers that you live by today?

Please let us know what you think.

Social Media in Government: Five Key Considerations

Last week I sat in on a webinar sponsored by HootSuite entitled, “Social Media in Government: 5 Key Considerations.” The speaker for this online event was Beverly Macy. Macy teaches social media and global marketing and branding at the UCLA Extension.

Sajji Hussein, a HootSuite government specialist, shared real-world examples of government use cases for social media. Those areas included:

  • Protecting government-branded accounts and employees on social media
  • Safely creating transparent and open communications with the public
  • Understanding the net impact of your efforts through social media measurement

Five Key Considerations:

  1. Objectives: How does social media use support the organizational mission and overall communication strategy?
  2. Privacy and Security: What are key issues and concerns?
  3. Transparency and Collaboration: How can social media tools create a more coordinated environment?
  4. Engaging the Public: How has social media changed the way government engages with citizens?
  5. Analytics and Metrics: Ensuring accurate, targeted performance analysis

Macy provided valuable information and useful links that governments can use in their social media activities.

You can view the webinar on-demand by clicking here – http://socialbusiness.hootsuite.com/social-media-in-government.html?mkt_tok=3RkMMJWWfF9wsRonuKrIZKXonjHpfsX%2F4u0qXKCwlMI%2F0ER3fOvrPUfGjI4ATcRiI%2BSLDwEYGJlv6SgFTrDCMa95wLgJUxM%3D

If you work for or are charged with the responsibility of social media for a government entity, this one-hour presentation is worth watching.

 

 

 

LinkedIn Endorsements: Another Form of Poking

A few months ago, I began to get emails from LinkedIn that said, “Such-and-such has endorsed you.” I thought, “What is this? What does such-and-such know about our business. I guess I must be doing something right.”

Well, back in September 2012, LinkedIn announced a new profile feature called “Endorsements” which allows co-workers, clients, business associates, etc., with the ability to recognize an individual’s skills and expertise.

How does it work? By visiting a connection’s profile, you are presented with an Endorsement box. In the box you will see skill sets the connection has placed in their profile. If there is a skill set for which you would like to endorse them – and it is not there – you can add the skills or expertise.  However the connection must approve these before they will go LIVE and appear under their endorsement area.

So how reliable are these endorsements? Over time, I have had to opportunity to sit back and peruse various profiles of people I know both personally and professionally. At first, I saw endorsements that I believed. I knew that the connection had those skills. I either know them from working with them directly or I know someone who has. However, as the feature has grown in popularity, I have started to notice it has turned into a form of “poking” someone so that the other person will endorse them.  Poking is a feature on Facebook that was designed to nudge another person or to attract attention to a friend. It seemed fun at first, but then people started to get angry and wondered why that feature was even there – “it’s annoying” most people have said. And… Facebook has now removed the featured and most people haven’t even noticed it.

People are starting to loosely endorse connections . They may not necessarily know their skill sets. They want endorsements.

The bottom line: Know who is endorsing you and know who and why you are endorsing a connection. You want your relationships on LinkedIn to be authentic.

Updated FTC Guidelines for Disclosures

The Federal Trade Commission (FTC) has updated their guidelines for disclosure in online advertising which prohibits unfair and/or deceptive acts and practices. It covers advertising claims, marketing, and promotional activities.

Entitled “.com Disclosures: How to Make Effective Disclosures in Digital Advertising,” the free document can be downloaded from here.

The guidelines provide information that businesses should use when developing ads for online media to ensure they are in compliance with the new law. Particular attention should be focused on the “proximity and placement” area of the rules, as well as “hyperlinking” the advertisement or endorsements.

Disclosure statements should be noticeable to all consumers. They should be sized, colored and include graphics when and where applicable.

Also included in the updated rules – use in advertising, endorsements, etc., when using space-constrained areas and social media platforms (i.e., Twitter’s 140character limit). If you share reviews on products and point a link to a particular product or service you are endorsing, you must follow these new rules.

If you are unsure how this affects your business and/or blogging activities, the guidelines provide 22 examples to assist you.

Click here for your guidelines and don’t get caught without them.

http://ftc.gov/os/2013/03/130312dotcomdisclosures.pdf

 

Webinars: Another Great Way to Brand Yourself

Companies, especially small businesses, are always looking for ways to set themselves apart from the pack.

A webinar or web conference is a good way to offer a service. Webinars or “web seminars” are conferences conducted over the Internet. It allows you to remotely share presentations, products and services.

How can a webinar help you promote and brand your business? If a free (or small fee) webinar is offered, you can reach hundreds, if not thousands of people in real time. You can share your knowledge and expertise on a particular subject matter, recent events or whatever may be trending in your business industry. You can include your audience by engaging them in Q&As and polling, and with some systems, allow audience members to actually speak.

There are many web conferencing software and service providers. Features vary by vendor and may include:

  • Slideshow presentations
  • Streaming of LIVE video
  • Real-time recording of your presentation for archive purposes
  • Whiteboards for highlighting and/or making notes
  • Text chat for Q&As
  • Screen, desktop or application sharing

Some notable service providers include:

  • Adobe Acrobat Connect
  • Cisco WebEx
  • CitrixOne (provider of GoToMeeting & GoToWebinar)
  • Google Hangout
  • LiveStream
  • Oracle Beehive
  • ooVoo
  • Skype
  • TeamViewer
  • UStream

One of the great things webinars…depending on which vendor you select, your presentations can be recorded and shared over and over again. You can keep it forever and it will be out there for anyone to see at any given time. Using “embed” features can help spread the word by making your presentation viral content.

If you’ve never done a webinar, you should consider one or two. It is a great way to share who you are and what you do – and can help build new Likes, Follows and Shares on social media.

When you try it, let me know what you think.

 

Top 10 Business Tips from Successful Entrepreneurs

If you are a frequent reader of our blogs, you’ll notice that we like to share videos. Since most of us are busier than we’d like to be, it can sometimes be easier to view or even listen to information.

The U.S. Small Business Administration (SBA) and the U.S. Postal Service offer Delivering Success, a video of interviews with successful business owners who share the lessons they have learned about owning a small business.

In this video, several businesses share their tips for business planning and becoming successful.

Thank you to Scottsdale Education Center, Optimal Lifestyles, BKG, Blue Sky Spaworks & Gallery, CakeLove, Savvy Gourmet, Superior Chocolates and Fairytale Brownies for sharing their tips.

What are the top 10 business tip?

  • Get a mentor
  • Test your idea
  • Hire quality
  • Stay on your game
  • Focus on your mission
  • Develop partnerships
  • Plan for the future
  • Set goals
  • Stay focused
  • Protect your brand

Watch the video to hear more in-depth detail about how to utilize these wonder tips.

http://youtu.be/j3bMX8jErDo

 

Do you agree with these tips? What will you add to the list? Let me know what you think.

You Are Never Too Old to Start a Business

Who says you can’t start a business after retiring from your job? Who says you can’t start a business in your later years? The other morning in my inbox I received a great piece of information from the American Association of Retired Persons (AARP). Yes, I receive AARP communications because they have a wealth of information for me and to share with you.

The email contained information on a short, 30-minute online course called, “Encore Entrepreneurs: An Introduction to Starting Your Own Business” which is sponsored by both AARP and the SBA. This course is designed for individuals planning to start a business after earlier career endeavors.

You can view the online course or download and print the text-based accessible version in PDF. Unfortunately, it is not available on all mobile devices, as the presentation is in Adobe Flash.

If you aren’t quite ready to just sit back, relax and enjoy your retirement, consider starting a business. It can even be a small and/or part time. Use at no cost to you, the SBA’s Small Business Learning Center to research and plan out your next new endeavor!

Good luck!

 

SlideShare Helps to Brand Your Business

Have you struggled with company branding and securing business leads? A great way to do this is by using SlideShare. Most people think it’s used just to share business presentations, but you can also use it as a branding tool – to share information about your business, services and products.

With the rapidly growing use of Facebook, Twitter, and LinkedIn, more people are becoming bored with text-based content. People are visual. Hence, “a picture is worth a thousand words…”
One way to avoid the boredom is to create and share visual content. Similar to a Microsoft Office PowerPoint presentation, SlideShare allows you to develop and share creative visual content across the Web.

SlideShare is the world’s largest community for sharing presentations. With 60 million monthly visitors and 130 million page views, it is among the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

With that amount of visitors and page views, and the free and paid features offered, using SlideShare as a branding tool could be the right answer for your business.

Just think… your SlideShare presentation can be viewed, shared, and embedded by thousands of people.

Take a look at this example of how you can use SlideShare.

Try it out…and let me know what you think.

Are You Interactive on Social Media?

If you’re like me, you have heard over and over again that you have to engage your audience. It’s not enough to push information out to them, you have to respond. I’m just learning about and getting used to this process too. I could be much, much better.

To help us out, Mark Ragan, CEO of Ragan Communications, answers a PR Daily reader’s Facebook post on how to increase engagement on social media channels–without being annoying.

He uses the term, “communitainment.” He suggests that we can get more interaction with users on Facebook pages and Twitter feeds by providing compelling information, fun compelling videos, humorous news, that is relevant to your audience. People want to be engaged with great content. You don’t want to bore them.

Click here to view his short video. I am going to work very hard incorporating his suggestions. How about you? Let me know what you think.

How to Build Your LinkedIn Company Page

There are a lot of people with businesses on LinkedIn. Building your company’s page will allow you to showcase your brand and connect to your business’ target audience.

The following video is part of a Webcast provided by LinkedIn and HubSpot. Who better to learn from than the pros themselves on, “How to Build Your LinkedIn Company Page for Business Success?”

http://youtu.be/6jbnZfVZb2M

I hope this video will help you get your business page built on LinkedIn. Try it and let me know what you think.

Spending Your Marketing Dollars on Branding

Have you ever gone to a website to look up a product and the website was just awful? The company may have a great product or provide excellent service, but their website is not reflective of either.

Marketing expert Karen Leland, contributor on Entrepreneur Online, shares tips on why you should hire the best people to do the job.

She gives the example about websites. Skimping on your website can cost you more in the long run, so spend your marketing dollars wisely. Price is important – but don’t sacrifice quality for the sake of the dollar. If Designer One is more expensive but provides a better deliverable – then hire them. Don’t select Designer Two because he’s cheaper, but you know his/her work isn’t as great as Designer One. Do not short change yourself.

Your website should be a reflection of you. Everything you would say to a prospective client should be on your website.

Click here to view a short video. You will save money by not having to make up for what the company messed up.