It’s All About the Information

Cuyahoga County is building a new Juvenile Justice Center. As you might imagine, the idea did not sit very well with a lot of people…especially the residents where this mammoth center is located.  Why? Well, let’s just say that a justice center for youth may remind people that they failed the children. It also reminds them that there’s a lot more work to do.

Visibilty Marketing Inc. is designed Tower of Change – a newsletter about the project which keeps the 3500 residents imformed. Most importantly Tower of Change answers the question WIIFM?

Since the building is in a predominantly African American neighborhood, the residents want to make sure that African Americans were represented on the project. In each Tower of Change issue readers will see: ~~People living in the Fairfax neighborhood and working on the project
~~Career opportunities and profiles
~~Mentoring relationships
~~Construction tidbits
~~Promises made and promises kept 

Here’s a sample of the first newsletter. Let us know what you think…

tower_nl_march_09_cl

Finding the Light

In the last seven days I received several calls about the “light.”  “Where is it?” “How do I find it?” “How much does it cost”? “Can you get it for me?”

Some folks walk (maybe even run) toward the light. Others sprint away from it. It can blind those with eyes wide open and strip the clothed bare. The light lets everyone see that which was invisible. Some find the light a necessity. Others can live without it. Some crave it. Others want no part of it.

I love the cravers, the runners, the exhibitionists. I thrive on the insatiable appetites, those that are drawn to the light like ants to a piece of candy. I can’t help the sprinters and loathers. I want the ones who can’t get enough of the light.

The spotlight.

I help make people more visible. Those who want to be seen, heard, remembered and seen again. These are the people I help pull out of obscurity. For some, the rope is short and the climb is easy. Then there are those who need a few hard and heavy tugs.

Whatever the charge. Whatever it takes.  If you are looking for the light.  I can help get you there.

We all need and deserve that proverbial 15 minutes.