Mergers and acquisitions, overhauling ineffective customer engagement models, and enterprise-wide Information Technology deployments will guarantee disruptive change within any organization. Invariably the CEO declares success to shareholders when the merger is complete. The Chief Operations Officer salivates over the integration of newly developed business processes that will usher in business efficiency. Chief Information Officers obtain buy-in from fellow C-Level colleagues that cloud computing and managed services will better serve internal and external customers.
It is at this point that senior leadership often requests that our firm, Visibility Marketing Inc., develop strategic communication targeted to employee groups as well as all know stakeholders. Senior executives often underscore the poor adoption and utilization of new processes and technological tools are undermining organizational performance. As with our clients, many C-Suite leaders are painfully learning that insular decision making and demanding “ownership” of responsibilities will not sustain optimal performance.
Ultimately, we advise and counsel senior leadership of ways to align human-centered approaches with business process improvement and technology solutions. In order to actualize employee performance, senior leadership must connect vision and strategy in ways that personally resonate with each employee.
Our human-centered approach at Visibility Marketing Inc. includes the following:
* Strategic Communication Planning: Communication across any medium must be rooted in proven approaches to behavior modification. Visibility Marketing Inc. partners with a psychologist, Dr. Angela Adams Ali to deliver behavior-based solutions to clients. * Organizational Change Management: Todd Q. Adams, a certified Prosci™ Organizational Change Management Practitioner advises senior executives on ways to proactively manage organizational resistance.
* Coaching: We repeatedly find that employee engagement is a huge problem with clients. Montrie Rucker Adams helps clients to leverage internal and external resources in ways that connect individual performance results to business outcomes.
The integration of strategic communication planning, organizational change management methodologies, and business coaching for management lead to measurable success. What is common to all business transformation is the need for human-centered approaches.
Asking people, businesses, or any institution to do anything for altruistic reasons hardly ever works. It then begs to ask why environmental stewardship campaigns are often reduced to “feel good” narratives that play on our social consciousness. Feeling good is temporary, but connecting to core values is sustainable. We need more sustainable approaches to environmental sustainability.
a major organization, I conducted a workshop about personal branding. What was most interesting, is that this organization wanted its employees to have personal websites, LinkedIn, Instagram, Twitter and Facebook accounts. What its leadership realizes is that competition for excellent people is everywhere, even within its own walls. So, how do you stand out among your peers at your work place?
In the midst of racial tension in Atlanta, Georgia during the 1960s, civic and business leaders declared Atlanta “the city too busy to hate.” Although Jim Crow policies were the law of the land, black and white visionary leaders understood that economic and social exclusion were antithetical to long-term regional growth.
The public relations world has changed dramatically since I entered the field. The tactics practitioners use have moved to a new frontier. The word “content marketing” didn’t even exist then. Now, it’s one of the best ways to communicate to vast audiences.
residents within Hough, the predominantly African-American inner city Cleveland neighborhood, have a life expectancy of 64 years. Eight miles away in the predominantly white middle class community of Lyndhurst, residents have a life expectancy of 88 years.
One can read almost any survey among executives across industry sectors, and they all cite talent attraction and retention and a lack of innovation as their biggest challenges. Revenue remains flat, and there have no fresh ideas for quite a while. One can easily picture a cartoon of boardroom full of white male baby boomers scratching their heads with a thought bubble containing a bold question mark. Therein lies the irony – the absence of diversity and inclusion is the reason that the answers elude them.
Engaged couples are in a relationship. You want your engaged visitors to be in a relationship with you. Which networks are the most engaged?
Commercial buildings account for 35 percent of US and 40 percent of global electric consumption. They eat up 30 percent of companies’ operating budgets and account for nearly 20 percent of worldwide carbon emissions, according to the U.S. Department of Energy.