Video sharing is becoming increasingly more popular. They’re not just for family sharing anymore, but businesses are using video to sell their products and services. Video can help you introduce yourself and your business to potential customers online via your website, YouTube, Vimeo or even in your email.
Using a video, you can include your staff, provide a walk-through of your offices, show employees working and interacting, share information to potential employees, and much more. You can also show your customers how your product or service is manufactured and/or how it works.
Are you a nonprofit organization? Do you have a story to tell? Be creative. Use video to show potential donors why their money is needed and how the funds will be used.
If you have funds to put towards developing your video, research video production companies in your area. Get links to review videos they have completed before making your decision. Ask for references to contact.
On a tight budget? Think about producing the video yourself. You are not producing a full-fledged movie – but a three to five minute video. Put together a strategy and a script and then figure out who will be the “on-air” person to present your concept. Also, keep your audience in mind and develop your strategy around that.
Need a few ideas? Go to YouTube and do a keyword search to see if others have developed a video similar to what you have in mind. This will help you create yours.
Once you have your video completed, you can use a video editing program to insert text, overlays, even music. A free program on most PCs is Windows Movie Maker.
When your video is finally ready, you can upload it to Youtube, Vimeo or another video storage website. Most, if not all – come with additional editing functionality such as annotations (text bubbles that are overlaid on the video while it’s playing) and embed codes for embedding the videos on your website.
To take advantage of search engine optimization (SEO), be sure to complete as many fields as possible in the video information such as title, subtitle and/or captions, description, keywords, and category.
Use “share buttons” to share your video to Facebook, Twitter, LinkedIn and other social networks to which you belong.
Creating a video should be a fun project. Don’t make it too complicated. Do put together your strategy first so you can keep on track. Just don’t forget to have fun with it.