You want to let the world know your work in sustainability, but it’s a daunting task. You do so much. What’s the easiest way to communicate it all? Thanks for asking.
You need to make your messages personal and relatable: Get to how people live. Start with where they are on a daily basis. What they do at home, work or in school. Then move on to more global environmental themes. For example, when addressing climate change, don’t start with facts, start with its impact at home. Communicate what impact your company’s practices and products have on day-to-day activities. Then expand to how it affects the global environment.
In London’s Science Museum, a current exhibition entitled, “Climate Changing Stories,” is a free display that combines science, imagination and art with differing time periods and perspectives. It gives a unique view of our evolving planet. Co-sponsored by Siemens, Bank of America, and Shell, these corporations tied themselves to the green movement—one way of telling their story without words.
Global brands invest in efforts to persuade customers to live more sustainably. They only succeed if they strike the right tone. Aligning themselves with a local exhibit, they avoided the pitfalls of being perceived as too “corporate” and distant.
Smaller exhibits and community events are ways for smaller businesses to expand their reach with consumers and communicate their position on sustainability. Start with where people live, work and play…you then expand.