Your website may be one of the most important tools in your business’ marketing arsenal. When a potential client reaches your site, the home page is the first point of contact. What does it say about you? And…what does it say about how you can help them? That’s the reason they were looking for you, right?
If you want to make their job easy, then limit the keystrokes and clicks to locate information. There should be an area that describes you, and the services you provide. There should also be an area where visitors can see how you can help them. It’s all about how you write the content.
Sit back and put yourself in your visitor’s shoes. If you were going to hire you and you came to your website – what are the key things you would look for? There are three I’d like to offer:
- Well placed contact information is a must. Most people who come to your site may already know about you, but the first thing they want to know is where you are. People need to see immediately how to reach you. Having the contact page is great, but people on the move – using smart phones and tablets, want to see something on the home page…if not on every page. Try placing your contact information into a header or footer area. These locations are on every page.
- Next, they want to see your services. Adding your most popular services on the home page gives them the information to target right away without having to click to find it. Having a “read more” link attached will push them to see the full scope of services you have to offer.
- How can you help me? Having a well placed area for the kudos and “shout-outs” of how you helped others is another attention grabber. Using a snippet of a testimonial, the client’s name and their business name will also grab attention. The “read more” will take them to see how you helped others and will show them how you can help them.
You can dress up your website’s home page in these few ways. It may get the attention from your visitors and eventually that telephone call for your next meeting.
So, take a look at your home page… see how these simple changes will cause people to “read more.”
After you do, please tell me what happened.