Recently, for
a major organization, I conducted a workshop about personal branding. What was most interesting, is that this organization wanted its employees to have personal websites, LinkedIn, Instagram, Twitter and Facebook accounts. What its leadership realizes is that competition for excellent people is everywhere, even within its own walls. So, how do you stand out among your peers at your work place?
It’s not much different before social media came on the scene, except your information is online and readily available. When someone asked to see a resume, we would place it in the mail or send it electronically. Now, we give them our LinkedIn profile.
Employees looking to expand their network within their organization now have easy access to profiles. If they are looking for a mentor, they can easily place their hands on education and work history. Managers and leadership teams also have easy access to employee information.
Here are 5 easy tips to make sure you are mobile within your organization.
1. Keep your LinkedIn profile up-to-date. This includes projects on which you’ve worked and recommendations.
2. In your recommendations, also include those from professional organizations where you have volunteered, especially if you’ve held a leadership position.
3. Make sure photos and comments are not offensive or politically incorrect.
4. Let others in your organization know your interest in moving around or up.
5. Lastly, tell the truth. Do not put false information in your profiles.
As the workplace catches up with the social media crowd, we will see more employees becoming more comfortable sharing their information. It’s the only way they will be able to stay current and relevant in this social media savvy climate.
Let me know what you think.