Sonia Simone, co-founder and CMO (Chief Media Officer) of Copyblogger Media, wrote a blog back in July 2012 entitled, “How to Protect Your Business’s Most Important Asset (No, It’s Not Your Website). In it she shares her thoughts on how to nurture a healthy and robust relationship with your audience.
Some of the key points she touched on were:
- The audience comes first … always
- Use content to provide value that scales
- Know your audience
- Think carefully about how you want to be known
- Tell the truth
- Listen more than you talk
- Remember that you are in business
“When you recognize that your audience is your one irreplaceable asset, you’ll start to make better decisions,” said Sonia. She goes on to say, “you won’t be tempted to promote a bad product or slap ugly, irrelevant ads on your site, because you’ll know those things aren’t worth turning off your audience.”
“Figure out exactly who you want to talk with — which normally will be the people who can become your absolute best customers. Find out what they worry about, what they need, what they want, what makes them angry.” I agree whole-heartedly with this statement. Too many businesses, especially new businesses, want to target anyone… anywhere, whether they fit the audience or not – just to sell their product or service. This only wastes valuable time.
Read more of Sonia’s informative blog here.