Cleveland, OH – Visibility Marketing Inc. was awarded a contract to develop three statewide tobacco cessation and prevention marketing campaigns in Ohio. The State of Ohio Department of Health Services awarded the contract as part of their Tobacco Use Prevention and Cessation Program. The campaigns will launch in 2015 and focus on three key areas: Preventing tobacco initiation, increasing smoking cessation, and raising awareness on the dangers of secondhand smoke.
Ohio’s adult smoking prevalence rate is significantly higher than the national rate—with over two million adults in Ohio who are current smokers. “We are pleased and excited to work with the State of Ohio Department of Health on this initiative. Ohio’s smoking rate is nearly double that of the state’s recommended target rate. We hope to contribute to lowering those numbers,” said Montrie Rucker Adams, President and Chief Visibility Officer for Visibility Marketing Inc.
Visibility Marketing Inc. will collaborate with Better World Advertising (BWA), a leading social marketing agency headquartered in San Francisco, to design the three targeted campaigns. “Better World Advertising is honored to partner with Visibility Marketing Inc. and we are excited to contribute our expertise to develop hard-hitting campaigns to help drive down Ohio’s tobacco use and improve health,” said Les Pappas, BWA President and Creative Director.
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Visibility Marketing Inc. specializes stakeholder engagement. We help companies with creative education and behavior modification—with a particular interest in sustaining our planet. Through strategic and effective marketing communications and public relations campaigns, companies become “more visible”—thus increasing their public awareness and ultimately impacting the bottom line.
Better World Advertising is a leading social marketing agency with offices in San Francisco, New York City and Washington, D.C. BWA improves society by designing and implementing social marketing campaigns that achieve high levels of community education, self-efficacy and beneficial behavior change. BWA’s services cover every component of social marketing—from needs assessment and formative research, to message development and testing, all types of production, media planning and buying, public relations and earned media, and impact monitoring and evaluation.