The Presidents Council Communications Plan

The Presidents’ Council is comprised of a group of chief executive officers from some of the largest African-American owned-and-operated businesses in the Greater Cleveland area. The organization supports entrepreneurial and economic development within the African-American community, and fosters strategic alliances with CEOs of other Northeast Ohio major corporations to advance the growth and development of Council member companies.

Challenge: The Presidents Council needed a public relations agency to assist with communicating a new city-wide research initiative.

Solution: Visibility Marketing Inc. created and executed a communications plan that involved two capacity-filled special events, a research publication and news articles including op-eds in The Plain Dealer, Ohio’s largest newspaper.