How it works… create a short video showcasing your product and upload it to https://getontheshelf.walmart.com. Video submissions will be accepted from now until July 31 11:59 p.m. EST. The first round of public voting will take place later this summer and the second voting round will begin in early Fall.

Read more here.

Hear all about it from the 2012 “Get on the Shelf” winner and how winning has helped his business by clicking the link and watching the video below.

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PRESS RELEASE: Walmart Launches “Get on the Shelf” Contest to Uncover the Next Great Product

SAN BRUNO, Calif. Jan. 18, 2012 – Walmart (NYSE: WMT) today announced the launch of Get on the Shelf, the first contest of its kind from a major retailer. Beginning today, anyone can enter Get on the Shelf for the chance to get their product sold on Walmart.com and even in Walmart stores. Any product in any category currently covered by Walmart is eligible ranging from housewares and electronics to toys and apparel

The nationwide contest is the latest announcement from @WalmartLabs and similar to the popular American Idol television show, contestants will create videos of their latest inventions and the public will vote online for the winners.

A two-round public voting process will determine the top three products to be sold on Walmart.com.* The Grand Prize winner’s product will be sold on Walmart.com and featured on the site’s home page, and also get valuable shelf space in select Walmart stores across the country.*

“Walmart has the best products at everyday low prices but we know there are some great undiscovered products that have not yet reached our shelves,” said Venky Harinarayan, senior vice president of Walmart Global e-commerce and co-head of @WalmartLabs “For a long time, the ability to get a product into a retail store was at the sole discretion of the store buyer. Today, we are removing these barriers by giving anyone a chance to launch their product at Walmart and reach millions of shoppers nationwide.”

The contest opened with a sneak preview a few weeks ago and already has nearly 60 entries including a new hot sauce, cube game, hair accessory, iPad pillow and paw puffs for dogs from individuals across the country.

Contestants can submit an entry video at http://GetOnTheShelf.com until February 22 when the submission round ends. Videos will be screened for appropriateness before posting them to the site. The first round of voting will take place March 7th through April 4th at which point the top 10 finalists will be announced. The second round of voting will take place April 11th – April 24, at which point the top three contestants and grand prize winner will be announced.

All voting will happen at http://getontheshelf.com. The contest is only open to participants in the United States. Walmart employees are not eligible for the contest. Products already carried by Walmart or Walmart.com are not eligible for entry. For more information, rules and an introductory video about Get on the Shelf, visit http://getontheshelf.com.

*Winning submissions must comply with all contest guidelines to be sold and featured on Walmart.com or in Walmart stores.

About @WalmartLabs

@WalmartLabs is basedin the heart of Silicon Valley. The business unit creates platforms, products and businesses around social and mobile commerce to support Walmart’s global strategy of seamlessly integrating the shopping experience between brick-and-mortar stores and e-commerce. For more information, visit www.walmartlabs.com.

About Walmart

Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 9,700 retail units under 69 different banners in 28 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com and on Twitter at http://twitter.com/walmart. Online merchandise sales are available athttp://www.walmart.com and http://www.samsclub.com.

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