If you have a business, one of the best free marketing resources you can use is a blog. If your website does not include blogging capabilities, you should consider it. Most people use social media to share blogs written about other businesses, products and services. Sharing your blogs on Facebook, Twitter or LinkedIn and other social media platforms are great. It’s never a bad idea to share. That’s what we learned in pre-school, right? However, this will drive web traffic to those companies, not yours.

By setting up your blog and sharing your content – you will drive traffic to your website. There are five key reasons why this is a good idea. You can…

• acquire new customers
• drive more traffic to your website
• build quality relationships with your customers
• provide a way to interact with customers and followers through comment boxes
• build trust by providing quality and reliable content worth sharing

The more you blog and share, the more traffic you will start to receive. If you have good Search Engine Optimization (SEO) built inside your website and/or blog, you will probably see even more traffic.

Your blog should focus around your business, products, services and most importantly …. your expertise on the subject matter. Write your blog like you own it and write from personal experiences. People like “stories,” so incorporating stories into your blogs that mix with your business will also be very helpful.

Lastly, don’t overdo it! Keep it short, sweet and informative. There is no need to write a blog a day. Your plate is full, so three per week is fine. Schedule your blogs to go out at varying times of the day and different days of the week. Remember… your audience is all over the world… and in different time zones. Don’t miss out on an opportunity to share.

Happy Blogging!