If you’re an avid social media user, you’ll notice that some things don’t work the way they used to.

Social media changes its options often and here’s some big ones:

1. Twitter emphasizes image more. On the left side of their new web view, the profile and header images are now visible. This new image highlighting has a huge impact on metrics, with retweets shooting up by as much as 150 percent.
2. On Twitter, advertisers can promote their accounts with a tweet in Twitter’s mobile timelines. Advertisers will only get changed for each person who follows their account.
3. Once more, Facebook has changed its algorithm. They’re focusing on news from media outlets. After a user clicks on an article in the news feed, three related articles will appear. To keep posts from friends populating the news feed, Facebook will bump up stories that have new comments. This change is another tactic from Facebook to encourage more spending on ads.
4. LinkedIn: a Showcase Page for companies is available to focus on a particular brand, business area, or initiative. Users can follow these pages, which focus on content updates.
5. Both Facebook and Twitter are making it easier to schedule posts; Facebook’s process goes from 12 steps down to four. Both platforms are allowing scheduling of posts.

If you’re new to social media, it’s getting easier to get started. These changes are also ideal for companies looking for ways to advertise their products or services.