In today’s dynamic, electronic media landscape, having a “responsive” website is becoming increasingly more important. It means that your website is designed to respond according to the device on which your website is viewed, i.e., a desktop computer, laptop, iPhone, Android, tablet, touchpad…The underlying code knows which device is used and adapts accordingly.
In 2011, Compuware published results from a survey entitled “What Users Want from Mobile” that showed global consumers’ expectations for mobile and application performance.
One of the survey results mentioned that, “A bad experience on a mobile website leaves mobile web users much less likely to return to, or recommend, a particular website. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, and 57% are unlikely to recommend the site.”
Another stated, “Mobile users do not have much patience for retrying a website or application that is not functioning initially — a third will go to a competitor’s site instead. The majority of mobile web users are only willing to retry a website (78%) or application (80%) two times or less if it does not work initially.”
Two advantages of responsive design are 1) faster load times and quicker access to information on your website, and 2) it eliminates the need to develop a separate mobile version of your website.
If you would like to have your website redesigned or designed in a responsive manner, please contact us for a consultation.