I recently attended a PRSA Cleveland luncheon seminar with Peter Shankman. He’s the founder of HARO “Help a Reporter Out.” http://www.helpareporter.com/. If you are a reporter you can sign up for his free email list where pitches are sent. As a public relations professional, I can read the pitches and provide the reporters with sources for their articles. Nice concept. He has over 50,000 subscribers.

One of the tips he gave to “be more visible” is to use Facebook’s birthday tool and send a “Happy Birthday” to your friends. He has over 5000 friends so it works for him. It can work for you too. Try it.