Everyone talks about Facebook and Twitter, but not much is said about LinkedIn.
LinkedIn is a networking site for professionals, so in our very “socialized” environment, it stands to reason that a more “buttoned up” option doesn’t get as much attention as the other two über social options.
LinkedIn is a great way to network with your colleagues. If you’re looking for new business and professional opportunities, LinkedIn can help you locate prospects. It also provides opportunities to asked questions via the discussion areas where liked minds often gather.
If you don’t have a LinkedIn profile by now you should. Watch this short video for an overview of what LinkedIn is and how it can help you.
LinkedIn offers useful features. You can:
- Download your contact information in Excel, CSV or use their Outlook Social Connector. Your LinkedIn contacts can be managed in Outlook.
- Add your profile to your website by embedding the profile summary card directly on your webpage.
- Enhance your content and show rich, personalized insights about companies featured on your site by using the Company Insider plugin.
- Enable users to recommend your products and services to LinkedIn’s professional audience, and drive traffic back to your site by using the “Recommend with LinkedIn” widget.
There’s also a way to set up your company page. Watch this video on how to do it…
http://youtu.be/uRGM0T43gLc
Convinced yet?