While nearly 60 percent of businesses use at least one form of content marketing, many do not understand exactly what that can include—and its possibilities. Avenues to reach your audience grow at a rapid pace. New social media platforms are debuting almost daily. But apart from social media, content marketing includes other ways for businesses to reach out.
Content marketing is a part of a marketing strategy but can be defined more precisely as existing outside of marketing collateral, such as websites and brochures.
Here’s what it can include:
- email marketing campaigns and newsletters
- company blogs, which may include guest posts
- books
- slide presentations (Powerpoint, Google docs, Mac Keynote)
- podcasts
- video and micro-video (Vine)
- social media: Facebook, Twitter, Flickr, Google+, Instagram, Reddit, Pinterest, to name just a few
- webinars
- live presentations
- white papers
Is your business using any of the above? You don’t have to use everything listed, however a good marketing plan will pinpoint which ones will work best for you to reach out and build your audience.
If you’re not sure what will work for your company, reach out to us. We’re here to “make you more visible.”