Occasionally I receive emails from my web developer who also assists VMI with our blogging and social media activities. She often reminds me that social media doesn’t stop when I shut down. “Your business is open 24/7 and is seen all over the world…. and in different time zones… so why don’t you tweet after 5pm?,” she asks.

Back on May 3, 2013, she sent the following email out to her clients – Subject: “Does Social Media Stop on the Weekends.”

To my social media clients,

A client recently contacted me to see if I would also do their social media on the weekends. I said sure because social media is ongoing – it’s going on 24 hours a day, 7 days a week. To be honest, why share only during your regular business hours. Your website and business technically is open for business all over the world. Are you missing an opportunity to reach out and touch one of your customers in a different city, state, country? Time Zone matters!

This intrigued my client because I told him that I now have clients in Alaska (4 hours behind me), California (3 hours behind me), Texas (1 hour behind me) and one in London, England which is 5 hours ahead of me. So what about the people in those areas? Are they even seeing what you tweet/share? Probably not if you are doing it only in YOUR time zone.

Donald Trump says, “Your Fired!”… My Client says, “Girl, you are HIRED.” Made me laugh.

As I was reading a few news items and blogs today, I came across a blog from Inbound Marketing Agents entitled, “Social Media 101: Your Perfect Posting Schedule.” There is a great infographic found in the blog stating the best time to post to Facebook, LinkedIn, Twitter, Google+ and Pinterest. For instance, the best time to post to LinkedIn is from 7am to 9am and 5pm to 6pm but not between 10pm and 6am. It says avoid posting in the evening because traffic fades. I am also assuming that in most places, many people may be asleep.

If you’re working in different time zones, you can always adjust your post times. If you’re using Twitter, there’s HootSuite, an online tool that helps you schedule when your tweets will go out. I’ve talked about HootSuite before in my blogs.

Take a look at their blog. They have useful tips for creating a posting schedule that will meet your posting needs.