Tag: hootsuite

Does Your Social Media End at 5pm?
By Categories: Blog Tags: , , , , , ,

Occasionally I receive emails from my web developer who also assists VMI with our blogging and social media activities. She often reminds me that social media doesn’t stop when I shut down. “Your business is open 24/7 and is seen all over the world…. and in different time zones… so why don’t you tweet after 5pm?,” she asks.

Back on May 3, 2013, she sent the following email out to her clients – Subject: “Does Social Media Stop on the Weekends.”

To my social media clients,

A client recently contacted me to see if I would also do their social media on the weekends. I said sure because social media is ongoing – it’s going on 24 hours a day, 7 days a week. To be honest, why share only during your regular business hours. Your website and business technically is open for business all over the world. Are you missing an opportunity to reach out and touch one of your customers in a different city, state, country? Time Zone matters!

This intrigued my client because I told him that I now have clients in Alaska (4 hours behind me), California (3 hours behind me), Texas (1 hour behind me) and one in London, England which is 5 hours ahead of me. So what about the people in those areas? Are they even seeing what you tweet/share? Probably not if you are doing it only in YOUR time zone.

Donald Trump says, “Your Fired!”… My Client says, “Girl, you are HIRED.” Made me laugh.

As I was reading a few news items and blogs today, I came across a blog from Inbound Marketing Agents entitled, “Social Media 101: Your Perfect Posting Schedule.” There is a great infographic found in the blog stating the best time to post to Facebook, LinkedIn, Twitter, Google+ and Pinterest. For instance, the best time to post to LinkedIn is from 7am to 9am and 5pm to 6pm but not between 10pm and 6am. It says avoid posting in the evening because traffic fades. I am also assuming that in most places, many people may be asleep.

If you’re working in different time zones, you can always adjust your post times. If you’re using Twitter, there’s HootSuite, an online tool that helps you schedule when your tweets will go out. I’ve talked about HootSuite before in my blogs.

Take a look at their blog. They have useful tips for creating a posting schedule that will meet your posting needs.

Montrie here’s the link to the blog – http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/bid/294669/Social-Media-101-Your-Perfect-Posting-Schedule

Social Media in Government: Five Key Considerations
By Categories: Blog Tags: , , , ,

Last week I sat in on a webinar sponsored by HootSuite entitled, “Social Media in Government: 5 Key Considerations.” The speaker for this online event was Beverly Macy. Macy teaches social media and global marketing and branding at the UCLA Extension.

Sajji Hussein, a HootSuite government specialist, shared real-world examples of government use cases for social media. Those areas included:

  • Protecting government-branded accounts and employees on social media
  • Safely creating transparent and open communications with the public
  • Understanding the net impact of your efforts through social media measurement

Five Key Considerations:

  1. Objectives: How does social media use support the organizational mission and overall communication strategy?
  2. Privacy and Security: What are key issues and concerns?
  3. Transparency and Collaboration: How can social media tools create a more coordinated environment?
  4. Engaging the Public: How has social media changed the way government engages with citizens?
  5. Analytics and Metrics: Ensuring accurate, targeted performance analysis

Macy provided valuable information and useful links that governments can use in their social media activities.

You can view the webinar on-demand by clicking here – http://socialbusiness.hootsuite.com/social-media-in-government.html?mkt_tok=3RkMMJWWfF9wsRonuKrIZKXonjHpfsX%2F4u0qXKCwlMI%2F0ER3fOvrPUfGjI4ATcRiI%2BSLDwEYGJlv6SgFTrDCMa95wLgJUxM%3D

If you work for or are charged with the responsibility of social media for a government entity, this one-hour presentation is worth watching.

 

 

 

Are Your Company’s Social Media Accounts Safe?
By Categories: Blog Tags: , , , ,

I use Hootsuite regularly. It helps speed the sharing process to all of my social media accounts. What I enjoy most are the informative blogs I receive in my inbox from Hootsuite.

Most recently, they shared, “7 Ways to Hack-Proof Your Company’s Social Media.” The company highlighted was Burger King. They shared how their Twitter account was hacked. The perpetrators renamed it McDonald’s and the background image was replaced with Fish McBites. (I can sense a bit of smiling and giggling right now!) They went on to share a similar incident that happened with Jeep.

So… what can you do to keep your company’s social media safe?

HootSuite’s CEO Ryan Holmes provides this:

  • Get creative with passwords
  • Centralize social media channels
  • Put a buffer between you and the bad guys
  • Control who can post messages using limited permissions.

For each tip, he provides greater detail in his blog. You can read it in its entirety here.

If you aren’t using Hootsuite, why not give it a try. It will save you a lot of time when sharing your valuable content.

When you do, let me know what you think.

Social Media Content Accessibility Wars – Who Is Winning?
By Categories: Blog Tags: , , , , ,

Somebody’s got to win. Somebody’s got to lose. In the current wars between sharing social media across platforms, the loser is often you – the user.

First, LinkedIn stopped sharing tweets on user profiles in order to comply with Twitter’s API rules, which meant no more streaming of Twitter posts within your LinkedIn profile.

Then, there was the feud between Twitter and Instagram and more recently Facebook and Vine.

A few days ago I read an article on Business Insider detailing how TweetDeck was discontinuing support for their Facebook integration which means that TweekDeck users will no longer be able to access their Facebook accounts.

Won’t somebody please play nice?! It’s making the word “share” all the more difficult.

I use Hootsuite (similar to TweetDeck ) on a regular basis. This social media management system allows me to share content across multiple social media accounts. What’s going to happen when one of my profiles is cut off from Hootsuite?

To read more about this drama and how it could affect your social media strategy, visit the blog from Ryan Holmes, the CEO of Hootsuite – “Why Facebook, Twitter and Instagram Put Up Roadblocks to Each Others’ Content.” It’s a good informational article that explains the “Whys” and how to fix it. http://www.businessinsider.com/fragmentation-in-the-social-media-war-2013-4