Thinking back to my teen years, the best times were when I’d get on my bike, or car after learning to drive, and meet with friends. That same concept is useful in helping to grow businesses.
MeetUp.com is the world’s largest network of local groups. It’s where anyone can organize a group or attend others in their communities geared toward many topics. As stated on their website, “MeetUp’s mission is to revitalize the local community and help people around the world self-organize. MeetUp believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference.”
If you are looking to start or expand your business, using MeetUp to research your demographics can be a way to gather information. Are you thinking about relocating your business to another city? Attend a MeetUp in that city. This could make moving a bit easier. Is a new product launch in the plans? Use MeetUp to create a focus group to discuss your new product, gain feedback, and much more.
It’s not just the community MeetUps that are proving beneficial. People are forging friendships across the country. It is a great way to meet and fellowship with new people with similar interests.
Check it out. Who knows, we just might meet up!