We see the word “sustainability” so much now, that it’s becoming the new black.

It all started with a 14-year-old Pittsburgh student who pointed out that the U.S. government, if it switched its font choice to the classic Garamond, it could save $400 million a year. Thinking about ink use coined the term “sustainable font.”

The Grey London advertising agency recently teamed with Ryman Stationery to create a sustainable font, called “Ryman Eco.” The font used 33 percent less ink than most other fonts when printed, saving 500 million ink cartridges and 15 million barrels of oil each year.

The typeface development began internally at Grey, and they brought the idea to Ryman, the U.K.’s largest stationer. From there, the team worked with Dan Rhatigan of Monontype to design the font. You can watch the video on its making here, which also has a link for downloading the free font.

Are you smarter than a 14-year-old? Can you think of a creative way to be more “sustainable?”

I’m sure you can think of more than one. Try…and let me know what you create.