It’s been almost a year after the Federal Trade Commission revised its guidelines for environmental advertising. Yet consumers doubt or don’t understand what being “green” means for businesses. Two market research firms recently did studies to reinforce this perception.
GfK’s annual Green Gauge survey found that 22 percent of consumers didn’t know if a company’s environmental claims were true. More than 40 percent thought “green” claims weren’t accurate. Continue reading Survey: Many Consumers Don’t Believe the Content in “Green Ads”