Spending Your Marketing Dollars on Branding

Have you ever gone to a website to look up a product and the website was just awful? The company may have a great product or provide excellent service, but their website is not reflective of either.

Marketing expert Karen Leland, contributor on Entrepreneur Online, shares tips on why you should hire the best people to do the job.

She gives the example about websites. Skimping on your website can cost you more in the long run, so spend your marketing dollars wisely. Price is important – but don’t sacrifice quality for the sake of the dollar. If Designer One is more expensive but provides a better deliverable – then hire them. Don’t select Designer Two because he’s cheaper, but you know his/her work isn’t as great as Designer One. Do not short change yourself.

Your website should be a reflection of you. Everything you would say to a prospective client should be on your website.

Click here to view a short video. You will save money by not having to make up for what the company messed up.

How to Avoid Work-Life Burn Out

Last week I wrote the blog, “Don’t Burn the Candle at Both Ends.” I talked about taking time out of your busy schedule to take care of yourself.

While reading Entrepreneur Online, I stumbled upon this video, “How to Avoid Getting Burned Out.” Business Coach Ann Mehl discusses how entrepreneurs can figure out their work-life balance. Mehl is not a big proponent of work-life balance, she says it’s BS. However, she does propose getting three parts into your life: your inner self, work and other (family, volunteerism, exercise). She calls it, “Managing where your attention is…”

Here’s the video where she explains it further.

This is great advice and cannot be reiterated enough.

Take time for yourself, even if it’s five to ten minutes during your busy day. I often take a quick nap when I get home…before I do anything else that usually involves running the children to their appointments and helping with homework. They know that I need that down time. It refreshes me to carry out the rest of the evening, which is about seven more hours before bedtime.

Try it…and let me know what you think.