Tip: Always stay top of mind. Never let them forget you.
- Send a card. Any appropriate card.
- Say ‘thank you.’ This should go without saying. One way to be more visible is to send a thank you card. Send a note to your employees, your boss, your co-workers. Yes, you can send an email, but since people are receiving more emails than snail mail these days, your note will definitely be more visible.
- Sympathy. Let them know you care. At this time in their lives, all it takes is a brief moment of your time.
- Happy Birthday! Most people enjoy and appreciate a birthday card or email that reminds them you are thinking of them and you care.
- Congratulations! They are always appreciated.
- Give a compliment. People love to hear how their products or services are benefiting others. Let them know how your experience has made an impact on you or your business.
- Bar/Bat Mitzvah. Your friends and co-workers appreciate you taking an interest in their personal/family lives. However, know your boundaries.
- Send a post card. For any reason. If you have a new product or service, new or changing employees, helpful hints and tips. Send them regularly. You can begin with every month, every two weeks or every quarter.
- Send a newsletter. Let them know what you’re doing – on a regular basis. Tell them about your new products or services, new clients, tips and professional advice.
- Send an eNewsletter. Same content as above. With an eNewsletter, you’ve saved on the printing costs.
- Enter a contest. You become visible when you enter and even more visible when you win. It’s an opportunity to get your name, business and organization out there as a company whose work is worth recognizing.
- Have a contest. You create the rules. Some ideas: Ask for creative ways your clients have used your product, best photos using your product, the most referrals, the best essay on any subject. Again, let everyone know about the contest and the winners.
- Win something. And let everyone know about it – on your website, blog, Facebook™, LinkedIn, Twitter and anywhere else…letterhead, emails, envelopes, resume. There are many places to let others know you are an award-winning enterprise.
- Have a blood drive. Advertise in the newspaper and electronically. Post signs at your business.
- Stick it. Buy stickers to place on envelopes and folders. Yours can proclaim your awards, anniversary, new products or service. You choose.
- Plan an event. There are many reasons to host a networking event or celebration. Do you have a new product? Did your company/organization win a contest? Did you receive an award or a new contract? Consider the 100th customer or company milestone. Invite clients, potential clients and community members. Inform the media, your Facebook friends and Twitter followers.
There are many more ways that your company can be more visible. What are you doing to stay top of mind with your clients or future clients? Why don’t you share them on our Facebook page at http://facebook.com/VisibilityMarketingInc