I saw this and thought I’d share it with you. While studying for the APR (accreditation in public relations) I spent a lot of time learning about the history of my craft. One of the great pioneers was Dan Edelman.
Got an iPad, Kindle, Nook, tablet or Smartphone? Now, you can learn about him too in Edelman and the Rise of Public Relations – a new eBook.
Here’s a description. Let me know what you think…
Edelman and the Rise of Public Relations follows the fascinating tale of Dan Edelman and his unprecedented impact on 21st-century public relations, from his creation of the media tour and marketing public relations to his celebrated creative campaigns featuring such legendary figures as Colonel Sanders and Morris the Cat; from his pioneering efforts in environmental and litigation public relations to his quest to spread modern public relations around the world..
Edelman and the Rise of Public Relations by Edelman