If you’re like me, you have heard over and over again that you have to engage your audience. It’s not enough to push information out to them, you have to respond. I’m just learning about and getting used to this process too. I could be much, much better.

To help us out, Mark Ragan, CEO of Ragan Communications, answers a PR Daily reader’s Facebook post on how to increase engagement on social media channels–without being annoying.

He uses the term, “communitainment.” He suggests that we can get more interaction with users on Facebook pages and Twitter feeds by providing compelling information, fun compelling videos, humorous news, that is relevant to your audience. People want to be engaged with great content. You don’t want to bore them.

Click here to view his short video. I am going to work very hard incorporating his suggestions. How about you? Let me know what you think.