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Tag: Bert Stern

1961 Boston Globe TV Commercial Portrays the Life of Stay-at-home Moms

By Montrie Rucker AdamsOctober 17, 2013 Categories: Blog Tags: advertising, audience, BBD&O, Bert Stern, Boston Globe, marketing, marketing communications, media, Mom, stay-at-home Mom

The 1960’s-era stay-at-home Mom was much different from today’s Moms. In 1961, the Boston Globe hired the ad agency BBD&O, who hired Bert Stern, to shoot a one-minute ad for the paper. Its target: the stay-at-home Mom.

Click to view the ad:

boston globe ad 1961 Continue reading 1961 Boston Globe TV Commercial Portrays the Life of Stay-at-home Moms

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