You’ve got a great product or service and all it needs is the “call to action” to urge customers to buy. But how can you make them do it, other than using words like “buy now”?
- Start with using active verbs in the text. “Subscribe,” “go,” and “participate” are good. Keep it short: one sentence should suffice.
- Give them a limited time to act. A special deal with an expiration date; a limited-time cost savings.
- Make it colorful and noticeable. It should stand out from the text. Place it at the end of a post or page, or on the sidebar.
- Make the offer enticing. Whether it’s a cost savings on a product or a freebie such as a newsletter or recipe. Perceived value will encourage them to hit the submit button.
- The call to action should link directly to what the customer wants. It could be a newsletter signup page or a link to a purchase page. Don’t make it more complicated than hitting the button and getting where they want. More than one button can lose customers.
You’re in business to satisfy a need. You also need to have customers and clients. Creating opportunities that drive sales is what you want. If these five tips help you, please let us know.