Visibility Marketing Inc. & the 8(a) Certification

Visibility Marketing Inc. is thrilled and eager to participate in the Small Business Administration’s 8(a) Business Development Program.  It was a difficult process and we’re happy that we are in!

The nine-year program helps small, disadvantaged businesses compete in the government’s market place. Thousands of aspiring entrepreneurs like us (and you!) are able to gain a foothold on government business.

By participating in the program, Visibility Marketing Inc. can receive sole-source contracts. But we can also form joint ventures, like the one we’ve formed with Möbius Grey (Mö-Vis).

If you’re interested in becoming 8(a) certified, give us a call. We can explain our experiences and point you in the right direction.

Visibility Marketing Inc. Gets New Logo!

It’s time! To celebrate it’s tenth anniversary and the move into sustainability initiatives, Visibility Marketing Inc. has a new, re-designed logo. After ten years, we thought this is a great time to spruce it up and go for something a little different. It’s interesting how, as my mother would say, “time brings about a change.”

Ten years ago it was very expensive to print a document using more than one color. So, as a new company and thinking economically, we went with one color in different shades. The printing industry is definitely different now. Four colors, spots colors…these are no longer words to fear in printing.

We’ve added green to show our appreciation for energy conservation, sustainability and saving our natural resources – the Earth.
What Our Colors Mean:

Purple: Purple is a color favored by creative types. With its blend of passionate red and tranquil blue, it evokes mystery, sophistication, spirituality and royalty.

Green: Green connotes nature, health, freshness and serenity. It represents growth, nature, and money.

There is still the distinguishable V and M with a 3D feel. When you see the logo, we hope you see what we see, that Visibility Marketing is looking forward to ten more years with a focus on a future of “green” and “innovation.”
Sources: Entrepreneur.com and digitalskratch.com

Be More Visible! And The Power of Ten

The number ten signifies completeness. It implies that nothing is wanting. Ten is a very significant number so far for me in 2010. Here’s why:

~We launched the much needed and very helpful booklet Be More Visible! Create More Interest in You, Your Product or Service

~We celebrated Visibility Marketing’s tenth anniversary in October (tenth month), with Don’t Drop the Dream! a fundraiser for Continue Life, a homeless shelter for pregnant and parenting women.

~Over 100 people attended Don’t Drop the Dream!

~I was ten when I first visited my father’s company and decided I wanted to own a business

~Visibility Marketing won COSE’s Ten Under 10 Award for best practices in innovation, growth/success, value to the community and the environment, diversity promotion and customer service.

I’ve just listed five (half of ten) significant tens for Visibility Marketing. The first ten people who email me will receive the new booklet, Be More Visible! Create More Interest in You, Your Product or Service.

In it are more than 60 (six times ten) ways to tell others about you or what you have to offer. Using these tips at least once a week will create mre visibility, which often leads to more sales.

Thanks in advance for your support and continue to Be More Visible!

A Celebration of Tenacity

Don’t Drop the Dream! was a celebration of tenacity, perseverance and hope. Thank you to everyone who attended and an even greater thank you to those who supported Continue Life, a homeless shelter for pregnant and parenting women.

The over 100 guests at the Italian eatery Massimo da Milano enjoyed the jazz sounds of Cecil Rucker & Good Vibes featuring Nancy Redd. Nancy sang passionately and accompanied the band on flute. International recording artist and author Kelly Chapman soulfully treated the guests to several inspirational songs not featured on her two CDs Real and Great is Your Grace. Continue reading A Celebration of Tenacity

VMI Wins COSE”s Sixth Annual Ten Under 10 Award

For six years Cleveland’s Council of Smaller Enterprises (COSE) has recognized businesses with ten or fewer employees who have demonstrated best practices in innovation, growth/success, value to the community and the environment, promoting diversity and excellence in customer service.

This year, Visibility Marketing is proud to be a recipient of COSE’s sixth annual Ten Under 10 Awards. The award was presented to Montrie Rucker Adams and Todd Q. Adams during the luncheon at COSE’s annual conference at Cleveland’s International Exposition (IX) Center.

This has been a great 10 years for Visibility Marketing. We are looking forward to providing additional innovative marketing and communications services in the area sustainability.

Learn Entrepreneurship from the Princess

My six-year-old daughter and I had the opportunity to preview Disney’s latest princess movie, “The Princess and the Frog.” Princess Tiana, the first African American princess created by Disney, works hard to save money to open a restaurant in New Orleans. Unlike other Disney princesses, Tiana is not interested in waiting “someday for her Prince to come.” She makes sure her life’s happiness does not depend upon anyone else – including a Prince.

It’s refreshing to see a Disney Princess story line that shows a woman does not have to  lie  in wait for her rescuer. Tiana is enterprising. She knows what she wants and seeks out the people who will help her get it. Even if it happens to be a Prince.

Continue reading Learn Entrepreneurship from the Princess

Why the Tiger Should Have Roared

The first rule in public relations 101 is When In Doubt, Say Something!

When Tiger Woods’ Cadillac Escalade hit a fire hydrant and a tree in the wee hours on Black Friday, the 33-year old golf phenom decided  to take the vague route when asked, “What happened?” He didn’t even bother to answer the police.

A note to all of you who want fame and fortune: If the media comes after you and asks questions you don’t want to answer, answer them anyway…or at least tell them when and what time you will talk to them.

When you say nothing, the public and the media begins to speculate. You don’t want that to happen. You want to stay in control and when you don’t talk, the media has the upper hand.

Tiger posted information on his Web site. But that may have been too little too late. The media has already gotten into the public’s minds. The rumors started to fly through the air before Tiger could swat them with his nine iron.

“His wife caught him cheating and ran after him with a club,” “She knocked his window out trying to knock his head off,” “Tiger was raised by a black man who always told him never to hit a woman, so he fled instead.”

These are all speculations.   We won’t know the real answer to what happened that day. Unfortunately the rumors will continue to fly.

Until the Tiger decides to roar.