A few blogs ago, we introduced you to the concept of Brand Journalism, which is creating a news site around your brand.
Luckily Mark Ragan of Ragan Communications and Jim Ylisela Managing Partner of Ragan Consulting, have taken the time to create informative videos around this new way to communicate to your audiences. As mentioned in Part One, brand journalism is important because its news that you create. No more sending out press releases. Now you are the press.
Now that you have decided to make the case for Brand Journalism, how are you going to convince those that make the final decision?
First create the business case for it and figure out how you will answer the question: Why do we need it?
Click here to find out more about how Ragan Communications and Ragan Consulting helped a health company embrace brand journalism.