Though the term Brand Journalism is new, there are companies that have been practicing it for many years.
In the last of the Brand Journalism seven-part series, Mark Ragan and Jim Ylisela continue their discussion. They share three innovative companies that are doing brand journalism right.
Nuts About Southwest is Southwest Airline’s website where 30 employees discuss everything positive about their employer. Sophos, an IT company, has a website called Naked Security in which computer hacking is discussed. The financial company HSBC has two sites that provide useful content.
The motive for these extra websites? Whenever you need any of the services or products we provide, hopefully you will call us.
Click here to learn more about the final series – 3 Companies Doing Brand Journalism Well: