The world of journalism is changing. For example, The Plain Dealer, Ohio’s largest newspaper, is moving from home delivery seven days per week to three. Those looking for news can still purchase the paper on non-delivery days, and they can also get their information online and on smart phones and tablets.
The journalism change also hits marketing communications and public relations professionals. There is now the opportunity to provide Brand Journalism, where we give more industry information, not just information about the company…blending the best of both worlds.
Look for Visibility Marketing Inc. to provide more information on sustainability. We want you to know and understand the industry, where it’s going and how you can participate. It’s all good. All of us are able to make our world better.
In the meantime, watch this short video from Ragan Communications that we hope will give you a better explanation about Brand Journalism.
In the coming weeks, we’ll provide “Brand Journalism” that will keep you informed about how we can all save money, save time and save our planet.
[…] few blogs ago, we introduced you to the concept of Brand Journalism, which is creating a news site around your […]