Method’s C2C-Designed LEED-Platinum Factory Plans

method LEED buildingWhen childhood friends and former roommates Adam Lowry and Eric Ryan founded Method® amost 15 years ago, they set out to create “clean” cleaning products that you didn’t have to hide under the sink.

Now, the San Francisco-based Method® plans to build a LEED-Platinum factory in the U.S., where it will produce its environmentally-friendly cleaning products, which include soap and laundry detergent.

The state-of-the-art factory, designed by William McDonough + Partners is being built in Chicago’s Pullman district, where the Pullman railroad cars were built. Before construction, Method® will clean up the site, which is now a brownfield.

The factory will be run entirely on renewable power. Solar photovoltaic structures will generate electricity and provide shade for parked cars and solar thermal panels will provide hot water for the manufacturing processes. Building materials safe for people and the environment will use the Cradle-to-Cradle CertifiedCM protocol. This will restore and support the surrounding habitat and stimulate the neighborhood’s economy with an estimated 100 manufacturing jobs. A rooftop greenhouse will provide food for the local community.

The construction and operation of the factory serves to bolster Method®’s environmental philosophy and line of green cleaning products.

Talk about a company true to its mission. As we continue to celebrate Mother Earth, let’s support companies that support her, and ultimately us. Method® is definitely one of them.

 

Chipotle Lists Climate Change as a Company Risk in its SEC Filing

chipotle sec filingToday is Earth Day. While whether or not we have control over climate change is still being debated, the fact that we are affected by how we treat Mother Earth is not.

When Chiptole listed climate change as a company risk in its annual 10K SEC filing, the language used served to downplay the risk. The “guacamole warning” stated that if weather events linked to global climate change continue, the availability of ingredients  used in certain products would result in Chipotle taking them off the shelves.

This statements opens up a climate change disclosure risk for other companies, driven by shareholders who can demand why climate change might not be a material risk. While Chipotle addressed the risk, many other companies do not and avoid using the words “climate change” as a whole. This practice is made possible by the SEC, whose disclosure requirements don’t demand transparency.

Companies should recognize that while climate change may be a difficult concept to address, litigation isn’t.  Failing to address this risk could leave them open to shareholder lawsuits. Companies should take appropriate action to prevent suits, starting with transparent disclosure.

Chipotle demonstrated both business and scientific sense to disclose the risk and addressed ways they could adapt.

Happy Earth Day! Do something good to make your “Mother Earth” happy.

Accreditation in Public Relations (APR) Celebrates 50th Anniversary Year

APR 50 years April is APR Month

Ohhhh, so that’s what APR after your name stands for!

I remember when I joined the local chapter of Public Relations Society of America (PRSA). I was excited for the camaraderie and the opportunity to learn and network with my peers.

After a few months, I learned about the APR, Accreditation in Public Relations. I immediately jumped at the chance to become accredited. I said, “I just have to have it!”

I was told it was a rigorous exam, that studying for it is like studying for a college test and that it would take up a lot of my time. I didn’t care. I had to have it. It would distinguish me from other public relations professionals and make me know and understand my profession more.

This year marks a landmark year for the Accreditation. It is the only nationally recognized certification of the public relations profession.

More than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark. That’s not many.

Established in 1964, the Accreditation in Public Relations is the profession’s only national postgraduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area.

Do you understand now why I had to have it?

Unlike other professional certifications, such as CPA, Accreditation in Public Relations is a voluntary demonstration of competency. Since it is not a requirement, it reflects a strong commitment to the profession. The PRSA states further that,

“Earning Accreditation also provides a distinction that can set individuals apart and open doors to career advancement and higher compensation. Through their high professional and ethical standards, Accredited professionals contribute to greater understanding of public relations as a vital management function, and undermine those who would refer to our craft as spin, our professionals as flacks, and our currency as misrepresentation and disinformation.”

Wow. Not only is it difficult to acquire, we have to work to keep it. Every few years, we have to prove that we’re truly practitioners and are participating in our career development.

Congratulations to the Accreditation for serving our organization for 50 years. I love the craft and am grateful to serve.

Montrie Rucker Adams, APR

Stop Diversity and Inclusion—What We Need is SmartInclusion

SmartInclusionCleveland (my hometown), and Detroit are attempting to restore the 20th century greatness that is synonymous with Henry Ford, Andrew Carnegie and other past titans. Midwest cities big and small are scrambling to address the ravages of home foreclosure and an eroding tax base.  Cleveland and Northeast Ohio civic leaders recently announced $18 billion in major construction and capital improvements for the region. Major investors have committed to redeveloping downtown Detroit. There is even progress being made relative to minority contractor participation relative to such projects. Is this enough to sustain 21st century urban revitalization?

Although I am encouraged by all of this investment, talent attraction is also essential to sustainable growth within a region. In a tech-driven, global, and knowledge-based society, this talent is also inherently diverse. I am speaking of integrating a new diversity paradigm that goes way beyond the performance indicators of racial and gender quotas.

At Visibility Marketing Inc., we recently launched our SmartInclusion approach to communication planning and stakeholder engagement. SmartInclusion is about creating an international human capital ecosystem whose ultimate outcome is regional growth and economic development. It means that continually improving the cross-cultural IQ among the masses is inherent to regional sustainability. Attracting immigrants and new migrants is fundamental to population growth. It means that old folks have to stop chasing the young talent away to New York, Chicago, or even Austin, Texas for that matter. SmartInclusion is a rising tide lifting all demographic group’s boats.

It starts by telling a compelling narrative of forthcoming prosperity, holistic inclusion, and substantive collaboration. New immigrants and institutions need to be able to quantify the value of an adjacent African-American neighborhood. A recent college graduate needs to be able to know that a leading edge tech startup in Cleveland is a viable possibility. And a Latina needs to know that business collaboration with the Chinese community is part of the natural landscape.

If this all sounds crazy, then just take a road trip to Toronto, Canada.

Facebook CEO Vents to Obama on NSA and Internet Security

facebook nsaMost of us may be a  little squeamish and leery about Internet security – especially now that it has been in the news. Every time we send our credit card numbers via the Internet, we’re at risk.

Mark Zuckerberg, Facebook CEO, recently phoned President Obama to declare his frustration over the “damage” the government has done to Internet security.

Zuckerberg posted on Facebook that he’s been “confused and frustrated” by repeated reports of government intrusions into private online communications. “When our engineers work tirelessly to improve security, we imagine we’re protecting you against criminals, not our own government,” he wrote.

The message came a day after a report from the publication The Intercept, claimed that the National Security Agency (NSA) made up a fake Facebook server in order to infect targets’ with malware.

Zuckerberg said the U.S. government, “should be the champion for the Internet, not a threat,” and stated, “I’ve called President Obama to express my frustration over the damage the government is creating for all of our future. Unfortunately, it seems like it will take a very long time for true full reform.”

Other large tech companies have also complained about what they cannot disclose to customers regarding the NSA’s requests for their data, which the U.S. claims it needs for counter-terrorism and other investigations.

Time will tell how all of this will flesh out.

How Google, eBay, and Adobe are Working to Save Water During California’s Drought

california droughtWe continue to tout the importance of energy and water conservation. The plight of Californians is but an example of the necessity for all of us to find ways to rethink and reuse our precious natural resources.

California’s severe drought has spurred Google, Adobe and eBay to find new ways to reduce water consumption.

Google is considering “urinal cakes” which contain enzymes that calcify urine so toilets only need to be flushed a few times each day, saving close to 500,000 gallons of water each year. Google is also looking to reduce water used in its landscaping by grouping plants with similar water needs together and installing sensors to monitor irrigation. Last year, their water recycling practice saved 9 million gallons of water.

ebay began recycling water on parts of its campus landscaping in 2013, also saving 9 million gallons of water that year. eBay has in place smart irrigation systems that respond to weather changes.

Adobe has cut water usage in its San Francisco Bay Area buildings by 62 percent since 2000 by using low-flow faucets and waterless urinals. Planting native drought-resistant plants and drip irrigation systems contributed to their water use reduction. Adobe is also researching ways to use recycled water for its cooling systems and is looking into ways to recapture rain water and reclaim their own waste water.

More than 120 California-based companies signed the “Climate Declaration,” a business leaders’ call-to-action that asks federal and state policymakers to address climate change as an economic opportunity.

We can applaud Google, eBay and Adobe, but we can also look in our own backyards for ways to conserve. Save the rainwater and reuse it to water indoor plants, wash automobiles and laundry. Ask your local hardware stores or government if they have rain barrels for that purpose.

Can you think a few?

How Target Explained the Resignation of its Chief Technology Officer

target data breachFor months, Target has been explaining how it is dealing with their stores’ massive data breach that affected over 70 million consumers. One section of its website is dedicated to the issue.

When the company announced that Chief Information Officer Beth Jacob had resigned, Target CEO Gregg Steinhafel explained how the company would move forward:

“While we are still in the process of an ongoing investigation, we recognize that the information security environment is evolving rapidly. To ensure that Target is well positioned following the data breach we suffered last year, we are undertaking an overhaul of our information security and compliance structure and practices at Target. As a first step in this effort, Target will be conducting an external search for an interim CIO who can help guide Target through this transformation.

We will also be elevating the role of the Chief Information Security Officer and hiring externally for this position. Additionally, we will be initiating an external search for a Chief Compliance Officer. We are also working with an external advisor, Promontory Financial Group, to help us evaluate our technology, structure, processes and talent as a part of this transformation.”

With this statement, Target is informing its customers that it’s changing the ways it handles information security. It has run full-page newspaper ads with the statement. Ironically, Jacob’s departure wasn’t mentioned on Facebook or Twitter, or in Target’s press website.

Target has taken a hit from the breach, with 2013 fourth-quarter profits down 46 percent. This is an indication that people are wary anytime they feel their privacy  is in jeopardy.

This move by Target should set the precedence for other companies, be they large or small. With accessibility of customer’s information – data of all types – comes the necessity to keep it all secure.

 

Social Media Strategy: Big Changes from Twitter, Facebook and LinkedIn

social media changesIf you’re an avid social media user, you’ll notice that some things don’t work the way they used to.

Social media changes its options often and here’s some big ones:

  1. Twitter emphasizes image more. On the left side of their new web view, the profile and header images are now visible. This new image highlighting has a huge impact on metrics, with retweets shooting up by as much as 150 percent.
  2. On Twitter, advertisers can promote their accounts with a tweet in Twitter’s mobile timelines. Advertisers will only get changed for each person who follows their account.
  3. Once more, Facebook has changed its algorithm. They’re focusing on news from media outlets. After a user clicks on an article in the news feed, three related articles will appear. To keep posts from friends populating the news feed, Facebook will bump up stories that have new comments. This change is another tactic from Facebook to encourage more spending on ads.
  4. LinkedIn: a Showcase Page for companies is available to focus on a particular brand, business area, or initiative. Users can follow these pages, which focus on content updates.
  5. Both Facebook and Twitter are making it easier to schedule posts; Facebook’s process goes from 12 steps down to four. Both platforms are allowing scheduling of posts.

If you’re new to social media, it’s getting easier to get started. These changes are also ideal for companies looking for ways to advertise their products or services.

New? Try it out. If you’re a little social media shy, we can help you. Contact us. We will be happy to help “make you more visible.”

Microsoft Ends Support for Windows XP

microsoft windows xpI’m a loyal person, to my friends and to my things. I keep my car until it dies. I still have my first interview suit out of college (and can still wear it). So when my six-year-old computer went on the blink last month, I didn’t want to change the operating system. Good thing I did.

The Windows XP operating system is twelve years old. Although it is the second most-used after Windows 7, Microsoft is discontinuing updates and tech support.

Although the OS has been popular, it hasn’t been good for Microsoft. Its popularity made consumers stay away from new releases. Windows XP was good enough for most users as it did away with the traditional MS-DOS prompt commands and followed Apple’s visual interface. It also improved support for USB devices, enhanced security and simplified multimedia setup. It could also run most software. Consumers saw no need to upgrade.

However, change was needed as Windows XP was also used in other machines, not just laptops or desktops. Ninety-five percent of U.S. ATMs still use it. But last year, hackers in Europe exploited a security vulnerability in XP with an infected flash drive. Banks’ ATMs must be upgraded by April, 2014 or risk new attacks. Even the U.S. Department of Health uses it, and is negotiating with Microsoft for an extension beyond the April deadline. These upgrades will help Microsoft’s bottom line.

But consumers may still have a slow rate of adoption of Windows 8, considered a clumsy mash-up of desktop and tablet interfaces. If you do stick with XP, don’t expect any help from Microsoft if you have problems.

However, Windows 7 is still available. I decided to stick to what I know. Most of the time I like to stick to what I know, and learning to navigate the new OS 8 was too cumbersome.

How the the New YouTube Comment Policy Affects Businesses

youtubeSince everyone has an opinion, I like to read what’s on their mind. There are times, however, when I am shocked, surprised, disappointed and in awe of what people have posted in many comments sections.

Google, which owns YouTube, recently took steps to control viewers’ comments. This move makes YouTube a more positive environment for businesses.

According to the new policy, users must open a Google+ account in order to leave comments. While there has been some backlash due to some brands experiencing fewer comments, the policy is still positive.

Mean-spirited comments proliferate with the wholly anonymous nature of postings. YouTube experienced the most negativity, ahead of blogs but behind sites like Tumblr, according to a report from Adobe.
Some negative YouTube commentors terrorized many brands’ campaigns.  Companies then shied away from the platform as a result.

YouTube expects the new policy to bring companies back to their platform to promote their goods and services. To get the most out of YouTube, businesses need to engage with their audience and a friendlier comment culture will make it much easier. Negative commentors who often spurred more negative comments are less likely to sound off without total anonymity.  When they don’t have a platform to spew their negativity, brands can focus on their genuine fans.