Kelly Chapman 

Situation: Kelly Chapman, is an entrepreneur and singer who owns Kelly Chapman Ministries. In 2004 she released the Gospel CD Real. I was hired to help with promotion, publicity, and events. In 2006, Chapman released the book, Real which prompted additional promotion. 

Action: A story about Kelly Chapman appeared above the fold in The Plain Dealer, Ohio’s largest newspaper. From this, she received additional publicity on local broadcast stations. We booked her to appear on Christian networks, churches, and national events. When the book was released, we created book signings around the country at most Borders book stores. It was two-fold as Chapman sang and signed books.  She gained national attention with book signings, concerts, and television appearances. Chapman traveled across the states: Phoenix, Atlanta, Tampa, Los Angeles… performing and signing books. 

Outcomes: Due to publicity and appearances Kelly Chapman ministries sold a record number of CDs and books.