We hear a lot these days about “sustainability.” Often it’s misused and over-used. But it’s important that companies recognize their environmental impact during their manufacturing process. Apparel manufacturers have taken note, including Nike, Gap and Levi’s. They’ve come up with ad campaigns that showcase their sustainability efforts.
Nike has developed a “MAKING” app that clothing designers can use to design sustainable apparel with low environmental impacts. It ranks materials based on environmental impact in four environmental areas: energy, chemistry, waste and water. Nike pulls information for the app from their “Materials Sustainability Index,” a public database built from seven years of research.
View Nike’s “MAKING Matters” video below: