The 1960’s-era stay-at-home Mom was much different from today’s Moms. In 1961, the Boston Globe hired the ad agency BBD&O, who hired Bert Stern, to shoot a one-minute ad for the paper. Its target: the stay-at-home Mom.
Click to view the ad:
The woman’s housework drudgery (which she states she ‘wouldn’t give up for anything’) is quickly forgotten and her world opens up when she opens the pages of the Boston Globe.
“Thank you, Boston Globe, for making my world, as tiny as it is, a little bit more interesting,” she says.
Today’s world is much different and a whole lot larger. The Globe’s present-day ads reflects that, showing that even stay-at-home Moms can engage with the world—and the Boston Globe—with print, mobile, and video contact. But marketing is still about engaging your customers, wherever they access your content.
We’re in the marketing communications business…meaning not only marketing to consumers, but also communicating with them.
Now, one of the easiest ways to stay “consumer engaged” is through social media. You can communicate in real-time using Twitter and Facebook. Our clients can learn immediately what their clients think about their products or services. It’s a little easier than in the sixties.
The landscape is more beautiful for both parties. If a consumer isn’t happy, the business will know and fix it – right away. The businesses can learn from the consumer ways to enrich their products or services – right away.
Whether a stay-at-home or “working elsewhere” Mom, your voice can now be heard 24/7/365.