Last week I sat in on a webinar sponsored by HootSuite entitled, “Social Media in Government: 5 Key Considerations.” The speaker for this online event was Beverly Macy. Macy teaches social media and global marketing and branding at the UCLA Extension.
Sajji Hussein, a HootSuite government specialist, shared real-world examples of government use cases for social media. Those areas included:
- Protecting government-branded accounts and employees on social media
- Safely creating transparent and open communications with the public
- Understanding the net impact of your efforts through social media measurement
Five Key Considerations:
- Objectives: How does social media use support the organizational mission and overall communication strategy?
- Privacy and Security: What are key issues and concerns?
- Transparency and Collaboration: How can social media tools create a more coordinated environment?
- Engaging the Public: How has social media changed the way government engages with citizens?
- Analytics and Metrics: Ensuring accurate, targeted performance analysis
Macy provided valuable information and useful links that governments can use in their social media activities.
You can view the webinar on-demand by clicking here – http://socialbusiness.hootsuite.com/social-media-in-government.html?mkt_tok=3RkMMJWWfF9wsRonuKrIZKXonjHpfsX%2F4u0qXKCwlMI%2F0ER3fOvrPUfGjI4ATcRiI%2BSLDwEYGJlv6SgFTrDCMa95wLgJUxM%3D
If you work for or are charged with the responsibility of social media for a government entity, this one-hour presentation is worth watching.